BloggernityArchive for Business – General
An Innovative Approach to Selling on Facebook
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The April Fool Virtual Bakery on Facebook
Originally posted 2010-06-03 09:30:25. Republished by Blog Post Promoter
Using eFax to Convert Documents Into PDFs
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I got a great tip the other day from a client on how she uses eFax to convert her documents into PDFs. If you have eFax, you can do the same thing.
While I have Adobe Acrobat, it’s a very expensive software for a lot of smaller companies to buy just so they can convert documents into PDFs. If you have eFax, simply use the service to fax any document you want converted into a PDF to yourself. When it comes back to you, eFax automatically converts the document into a PDF.
Originally posted 2009-07-02 19:06:10. Republished by Blog Post Promoter
No One Searches the Internet For Our Business
Posted by: | CommentsI’ll be honest. I really didn’t think any business owner still believed that. I haven’t heard, “no one searches the Internet for our business” in years.
But I had a call yesterday from a potential client who told me that they wanted a website copywriter to make their web copy more sales and marketing oriented. When I asked him about search engine optimization, he told me that the only people who visit their website are the people they send there for more information. “No one searches for our business on the Internet,” he told me. I almost choked.
They are an IT Services company. He told me that he had an IT Services firm before this one for 8 years and they never got a single contact from the website. I’m not surprised. If their site is burried on page 50 of the search engine results, why would anyone ever find them on the Internet to contact them?
Originally posted 2010-04-21 07:38:59. Republished by Blog Post Promoter
The Client From Hell
Posted by: | CommentsWe’ve all had them. Clients who are never satisfied, or everything is all wrong, and who criticize your work (even thought they hired you because they don’t know a thing about what you do).
What do you do with someone like that? Well, here’s what I did.
Normally, when I send a finished copy-writing job to a client, they respond within a day or two. Usually, their reactions range between, “Wow! This is fabulous!” to “I don’t get it”.
(I always try to reach outside a client’s industry norms to find a unique approach that makes them stand out from the crowd. Sometimes they get it and sometimes they just want to be a carbon-copy of their biggest competitors.)
Originally posted 2007-08-25 08:23:28. Republished by Blog Post Promoter
What Does Your Tagline Say About Your Business?
Posted by: | CommentsTaglines can be a tough proposition. How do you embody everything your company stands for in a handful of words?
One of the best taglines ever written was, “Fresh, hot pizza in thirty minutes or it’s free.”
Dominoes, right?
I’ve been thinking a lot about taglines lately for two reasons. Almost every client I get either doesn’t have one (because they can’t think of one) or has a bad one (that may have sounded impressive to the owner at the time but doesn’t mean a thing to potential customers or clients).
The other reason is because I was driving down the highway the other day and saw a courier truck with the company tagline proudly displayed across the back of the truck:
Originally posted 2007-09-06 07:24:33. Republished by Blog Post Promoter
