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I have no idea what this word means. And neither do the people who read it. I really get frustrated when marketing people try to write copy. I just had a marketing person insist I add this to a paragraph:

 ”We’ll help you determine and identify your exact needs, then create and implement solutions that provide you with the results you need.”

I have no idea what that sentence means and neither will the business managers who read it. This is what I mean by corp-speak. Generic terms that say nothing specific to the “needs” of your potential client.

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twitter4 The worst marketing word in writing b to b copy   solutions
HackingEthics

Originally posted 2007-08-06 10:22:34. Republished by Blog Post Promoter

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Categories : Copywriting
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There are a number of ways to create an ebook. If you want to create an ebook to give away as a premium for signing up for your newsletter or as the beginning of a multi-point sales process, here’s one of the easiest.

A list of tips

 Everyone loves to get a list of tips. They’re easy to read, highly informative (if you did your job), and usually very useful. They pack a lot of punch in a small ebook and that’s what people love. These ebooks are usually less than 100 pages and at a minimum, over 25 pages (although I’ve seen a few good ones that were shorter).

Picking the subject

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twitter4 Easy Ebook Creation for Business Promotion and Marketing
HackingEthics

Originally posted 2007-07-26 09:15:20. Republished by Blog Post Promoter

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letting go of the words cover Ginny Redish Spoke At MIMA on Website ContentGinny Reddish, author of Letting Go Of The Words: Writing Web Content That Works Ginny Redish Spoke At MIMA on Website Content, spoke at the Minnesota Interactive Marketing Association (MIMA) event this morning on website content. While I’m a copywriter specializing in writing copy and content for websites, I picked up some great pointers from her. She also reinforced a lot of my “beliefs” about copy and content on websites.

Ginny Redish is definitely a content ”evangelist.” which works for me because so am I. But enough blah, blah. Let’s take a look at her major points: Read More→

twitter4 Ginny Redish Spoke At MIMA on Website Content
HackingEthics

Originally posted 2008-11-12 10:35:50. Republished by Blog Post Promoter

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Okay, this guy’s blog is geared towards copywriters (and its slick presentation makes me look like a rube) but there is some great advice if you plan to write your own copy. Even if you plan to hire a copywriter, this site can help you figure out if you have a great copywriter or a mediocre one. Remember, some people got A’s in college and some graduated with C’s. Here’s the link: CopyBlogger

twitter4 Found an Impressive Copywriters Blog
HackingEthics

Originally posted 2008-02-05 12:57:58. Republished by Blog Post Promoter

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Categories : Copywriting
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Boy, there is just no limit to how important anchor links and anchor tags are. I could write an entire article on the importance of anchor tags but for now, let’s just go over some of the essentials so you begin using them

I’ll bet your first question is, “What the heck is an anchor tag?” And your second question is, “what’s so damned important about anchor tags?” I’ll tell you right now. Anchor tags can be used for several things: Read More→

twitter4 Anchor Tags Are Important in eNewsletters, Websites, Blogs and Email Marketing
HackingEthics

Originally posted 2008-03-09 15:11:02. Republished by Blog Post Promoter

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tafbutton blue16 Anchor Tags Are Important in eNewsletters, Websites, Blogs and Email Marketing

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