BloggernityArchive for Copywriting
Linkbait Your Blog Post Plus Keywords or Suffer the Consequences
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Linkbait and keywords are not the same thing. They are very different but both are important in blog headlines to get traffic. I’m really tired of the “linkbait” versus “links” versus “write for people” schtick.
If you have any writing ability at all, you should be able to do all three. And even if you’re a hack, you can still do all three.
Originally posted 2009-06-22 23:18:43. Republished by Blog Post Promoter
Effective Web Copywriting Requires a Willingness to Look Outside the Box
Posted by: | CommentsThe last place you want to look for help or advice on writing copy, for websites or anywhere else, is in “writing” books. Writing effective copy never looks like the writing you did in school or for papers or for your business. Powerful web copy looks and reads like speech.
You must view your website like it’s a member of your sales team. You aren’t “writing” to the people who visit your website. You’re communicating with them. Picture them sitting across a table from you and think about what you’d say to them if they came to you with a question because they viewed you as an expert on your subject.
In fact, thinking of your Internet market as an audience will work much more effectively for some people. How do you communicate with your audience? What do you say to them to get them excited? How do you make a connection with them so they trust you and listen to what you say?
Originally posted 2008-01-16 10:04:55. Republished by Blog Post Promoter
How To Get More Content on Your Web Site If You’re Not A Writer
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Getting more content on your web site is a great way to get more traffic to your web site. The search engines love it and it gives people a reason to visit again and again. You can also use the content or articles to steer people to some of your products or services.
The tough question is always, how do you get content if you aren’t a writer?
Originally posted 2008-08-23 08:33:07. Republished by Blog Post Promoter
Found an Impressive Copywriter’s Blog
Posted by: | CommentsOkay, this guy’s blog is geared towards copywriters (and its slick presentation makes me look like a rube) but there is some great advice if you plan to write your own copy. Even if you plan to hire a copywriter, this site can help you figure out if you have a great copywriter or a mediocre one. Remember, some people got A’s in college and some graduated with C’s. Here’s the link: CopyBlogger
Originally posted 2008-02-05 12:57:58. Republished by Blog Post Promoter
Are you using incentives to close your website sales?
Posted by: | CommentsWe’re all familiar with the tired old story about leading a horse to water. But it’s just as applicable to website sales as it is to any other situation. I hope you have analytics in your website so you can keep track of what visitors are doing. If so, you may be noticing that you can get the prospect through your website to the buying process but at the last minute, they drop out.
If your website analytics are telling you this, you need to sweeten the deal. However, not until the visitor get to that last page where they are supposed to say yes but drop out instead. If you are using incentives right now, pull some of them off the table and wait until they are at that page where they drop out. That’s when you apply the final incentives that push the deal through. Read More→
Originally posted 2008-04-01 10:02:27. Republished by Blog Post Promoter
