BloggernityArchive for Copywriting
Writing Articles is a Great Way to Publicize Your Expertise
Posted by: | CommentsI write articles once a month for my own website. It adds relevant content to my website (something the search engines love) and it shows visitors who might be “checking me out” that I’m an expert on the subject of web copy writing and search engine optimization.
It’s a great way for you to do the same thing. However, there are other venues for your articles. Small local newspapers are always on the lookout for an “expert” to write regular articles for the paper.
You probably won’t get paid for the articles but it puts you in front of their subscribers and establishes you as the local expert on whatever your business is. This is a wonderful marketing method for local retailers of any kind. Read More→
Originally posted 2007-09-22 09:34:02. Republished by Blog Post Promoter
Website Home Page Basics
Posted by: | CommentsYour website Home page should follow a very basic formula. First of all, the page must open with a headline that speaks to what visitors are looking for. Don’t say “Welcome to Widgetland”. People need to know as soon as they hit your page what the page is about.
Think of your website like a “Theme” park
There should be only one theme. I’ve seen home pages where they try to cover everything they do or have. If you overwhelm people with information they’ll decide your website is too complicated and leave. Read More→
Originally posted 2007-10-13 08:22:01. Republished by Blog Post Promoter
Effective Web Copywriting Requires a Willingness to Look Outside the Box
Posted by: | CommentsThe last place you want to look for help or advice on writing copy, for websites or anywhere else, is in “writing” books. Writing effective copy never looks like the writing you did in school or for papers or for your business. Powerful web copy looks and reads like speech.
You must view your website like it’s a member of your sales team. You aren’t “writing” to the people who visit your website. You’re communicating with them. Picture them sitting across a table from you and think about what you’d say to them if they came to you with a question because they viewed you as an expert on your subject.
In fact, thinking of your Internet market as an audience will work much more effectively for some people. How do you communicate with your audience? What do you say to them to get them excited? How do you make a connection with them so they trust you and listen to what you say?
Originally posted 2008-01-16 10:04:55. Republished by Blog Post Promoter
I Hate “Corpspeak” in Website Copy
Posted by: | CommentsYou all know what “corpseak” is. It’s pretty much any marketing materials that read like a lawyer wrote them. For some reason, people in corporations think they have to write this way. And even worse, small business people often have the bad habit of imitating this type of writing to make their firm sound “big.”
Big words versus how people actually speak
Originally posted 2007-08-01 17:03:22. Republished by Blog Post Promoter
Are you using incentives to close your website sales?
Posted by: | CommentsWe’re all familiar with the tired old story about leading a horse to water. But it’s just as applicable to website sales as it is to any other situation. I hope you have analytics in your website so you can keep track of what visitors are doing. If so, you may be noticing that you can get the prospect through your website to the buying process but at the last minute, they drop out.
If your website analytics are telling you this, you need to sweeten the deal. However, not until the visitor get to that last page where they are supposed to say yes but drop out instead. If you are using incentives right now, pull some of them off the table and wait until they are at that page where they drop out. That’s when you apply the final incentives that push the deal through. Read More→
Originally posted 2008-04-01 10:02:27. Republished by Blog Post Promoter
