BloggernityArchive for Copywriting
The worst marketing word in writing b to b copy – “solutions”
Posted by: | CommentsI have no idea what this word means. And neither do the people who read it. I really get frustrated when marketing people try to write copy. I just had a marketing person insist I add this to a paragraph:
”We’ll help you determine and identify your exact needs, then create and implement solutions that provide you with the results you need.”
I have no idea what that sentence means and neither will the business managers who read it. This is what I mean by corp-speak. Generic terms that say nothing specific to the “needs” of your potential client.
Originally posted 2007-08-06 10:22:34. Republished by Blog Post Promoter
Easy Ebook Creation for Business Promotion and Marketing
Posted by: | CommentsThere are a number of ways to create an ebook. If you want to create an ebook to give away as a premium for signing up for your newsletter or as the beginning of a multi-point sales process, here’s one of the easiest.
A list of tips
Everyone loves to get a list of tips. They’re easy to read, highly informative (if you did your job), and usually very useful. They pack a lot of punch in a small ebook and that’s what people love. These ebooks are usually less than 100 pages and at a minimum, over 25 pages (although I’ve seen a few good ones that were shorter).
Picking the subject
Originally posted 2007-07-26 09:15:20. Republished by Blog Post Promoter
Ginny Redish Spoke At MIMA on Website Content
Posted by: | Comments
Ginny Reddish, author of Letting Go Of The Words: Writing Web Content That Works
Ginny Redish is definitely a content ”evangelist.” which works for me because so am I. But enough blah, blah. Let’s take a look at her major points: Read More→
Originally posted 2008-11-12 10:35:50. Republished by Blog Post Promoter
Found an Impressive Copywriter’s Blog
Posted by: | CommentsOkay, this guy’s blog is geared towards copywriters (and its slick presentation makes me look like a rube) but there is some great advice if you plan to write your own copy. Even if you plan to hire a copywriter, this site can help you figure out if you have a great copywriter or a mediocre one. Remember, some people got A’s in college and some graduated with C’s. Here’s the link: CopyBlogger
Originally posted 2008-02-05 12:57:58. Republished by Blog Post Promoter
Anchor Tags Are Important in eNewsletters, Websites, Blogs and Email Marketing
Posted by: | CommentsBoy, there is just no limit to how important anchor links and anchor tags are. I could write an entire article on the importance of anchor tags but for now, let’s just go over some of the essentials so you begin using them
I’ll bet your first question is, “What the heck is an anchor tag?” And your second question is, “what’s so damned important about anchor tags?” I’ll tell you right now. Anchor tags can be used for several things: Read More→
Originally posted 2008-03-09 15:11:02. Republished by Blog Post Promoter
