BloggernityArchive for Copywriting
Fake review – How to write a good one or get a great real review
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Originally posted 2010-03-14 17:50:09. Republished by Blog Post Promoter
B-to-B Copy Needs to Get Attention Fast
Posted by: | CommentsThis advice, of course, applies to all copy and certainly to B-to-C copy as well. However, I see this problem more on B-to-B websites than on consumer websites. People don’t pay attention to your website because you haven’t given them a specific reason to.
Bob Bly, a master copywriter, makes this point very well in his book, The Online Copywriter’s Handbook. He uses a headline written for a collection agency who’s target market is dental offices that aren’t getting paid.
Bob makes the point that being vague, like most advertising, doesn’t get people’s attention. However, flash some nice specific figures and people are riveted. Here’s the example headline he used (and as I’ve iterated before, you must have a headline on every page):
Originally posted 2007-09-27 15:20:48. Republished by Blog Post Promoter
Call To Action is Number One Priority in Website Copy
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Originally posted 2010-01-27 20:29:38. Republished by Blog Post Promoter
There’s No Such Thing As Writer’s Block
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Writer’s block is a myth. It’s a fallacy. It doesn’t exist. Writer’s block is the result of being too lazy to research your subject.
There, I’ve said it. No excuses and no whimpering. If you haven’t done the research, then how can you possibly write about something?
Originally posted 2008-12-17 11:46:01. Republished by Blog Post Promoter
E-Newsletter is a Great Way to Keep ‘Em Coming Back
Posted by: | CommentsI was recently at a great presentation by a local business coach. And two things he said really stuck out for me:
- That it takes a lot less resources to resell to existing clients or customers than to get new clients or customers, and
- Approximately 60% of customers don’t re-order because of apathy. In other words, they feel ignored or disconnected because they never hear from you.
And a point I’d like to add to that is that people are much more likely to buy from someone they know and trust than a complete stranger. So how to keep that relationship from going south? Read More→
Originally posted 2007-10-09 09:18:07. Republished by Blog Post Promoter
