do-it-yourself search engine optimization

I’m sure there are probably a hundred blog posts about the new Google SEO Starter Guide but I thought I’d throw my hat in the ring also. Yes, this guide is for beginners and it’s targeted specifically at getting Google juice, and there are a lot of other things you should be doing because, in spite of all the Google hoopla, it’s not all about Google.

But there is some very good and solid advice in here and it’s a great starting point for new webmasters or website owners looking for pointers from the guys who own about 80% of the search market.

Internet marketing “gurus” are like ants on a sugar cube.There are hundreds of them swarming all over the Internet. And the vast majority of them are full of crap.

Now I’ll be the first to admit that there are some people out there who really know their stuff. But how do you tell whether you’re going to get a first class, up to date education in Internet Marketing or sold a bunch of old tired “tricks” that haven’t worked for years or are rehashes of off-line marketing ideas?

Here’s my bullshit detector:

Who are their testimonials from?

SEO software comparisons probably aren’t what you expect on this blog but I think it’s appropriate. Anyway, I’ve written an article on my web site comparing the two SEO software packages.

I actually use them both for search engine optimization. However, I use them for different things because each is stellar at some SEO requirements and not so good at others.

They really aren’t that expensive for all they do and I believe they are the premier SEO software packages available to day. Mainly because they are regularly updated and they were the first SEO software packages on the market that really were useful.

Google Analytics is the best free analytics package out there for keeping track of what is happening on your web site. Why do you care what’s happening on your web site? Because if you don’t know what’s wrong, you can’t fix it.

Do you know how many people are visiting your web site? Do you know what pages they are visiting the most? Do you know which pages they are leaving from? do you know which pages they visit the most and how long they stay on those pages?

When was the last time you had your web site checked for broken links? I know I can sound like a broken record sometimes but the search engines really don’t like badly maintained web sites.

Regular maintenance of your web site is an important part of search engine optimization and keeping your web site rising in the search engine rankings. It’s also good for business.

How many times have you gone to a web site and clicked on a link only to get an error message? How do you react? what do you think when a site seems to have problems or isn’t well maintained?

Boy, there is just no limit to how important anchor links and anchor tags are. I could write an entire article on the importance of anchor tags but for now, let’s just go over some of the essentials so you begin using them

I’ll bet your first question is, “What the heck is an anchor tag?” And your second question is, “what’s so damned important about anchor tags?” I’ll tell you right now. Anchor tags can be used for several things: