BloggernityArchive for Marketing – General
Press Releases Only Work When They’re Tied to Real News
Posted by: | CommentsI just read an article by Michael Masterson claiming the wonders of free publicity if you send out a press release approximately every two weeks . He claimed you should send one out every time you:
- create a new product, product line, or division
- open a new office
- sign a major contract
- win an award
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sponsor a local charity or team
Originally posted 2007-08-23 07:48:53. Republished by Blog Post Promoter
Sales Authority Through Social Media Equals Maximum Gross Sales
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- Image via Wikipedia
Originally posted 2010-02-04 12:45:44. Republished by Blog Post Promoter
Bad Marketing Examples #2
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Talk about worthless old-school marketing. I’m talking about the Idaho Potatoes commercial with Denise Austin. It’s embarrassing. Get a celebrity to talk about how wonderful your product is. What a useless commercial.
They should take a lesson from HGTV. HGTV commercials are usually “how-tos” for various products or projects. That get’s people’s attention. That gives them something of value that creates two things. A sense of gratitude towards HGTV and a desire to see more HGTV. The Food Network is also very good at this.
Originally posted 2010-01-05 10:09:13. Republished by Blog Post Promoter
Do you have a Marketing Plan or a Marketing Hope?
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Do you have a marketing plan or a marketing hope? By this I mean, are you hoping business will pick up or do you have a marketing plan you are following to make sure your business increases?
I was at a BNI meeting yesterday subbing for someone. One of the presenters said that 97% of small businesses don’t have a business plan. While they may have pulled that number out of thin air, I’ll bet no more than that number have a Marketing Plan.
Originally posted 2009-06-19 08:42:37. Republished by Blog Post Promoter
One of the Best Slogans or Taglines Around: Servpro – Like It Never Even Happened
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ServPro – Like it never even happened is a great tagline or slogan. Why? Because it is totally focused on what their customers want. They literally took the words right out of their customers mouths.
What is it people who’ve suffered smoke or water damage to their home want the most? They want their home to look and feel “like it never even happened.”
Originally posted 2008-09-13 07:47:02. Republished by Blog Post Promoter
