BloggernityArchive for Marketing - General
Why Focus Groups Fail for Test Marketing
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I just read something about using focus groups to test products for the market that made a whole lot of sense to me. It was in Timothy Ferriss’s book The 4 Hour Work Week. Tim was talking about why focus groups fail to predict the market success of a product.
I have my own particular perspective on this because I participate in focus groups regularly. I have two marketing firms in the Twin Cities that contact me regularly to participate in focus groups. The money is lousy but I always learn something every time I participate.
Originally posted 2009-11-06 18:59:19. Republished by Blog Post Promoter
Internal Company Slogans can Motivate and Focus Employees and Vendors
Posted by: | CommentsI read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.
Here is the link to the article. I highly recommend it to any CEO, business owner or upper management person who is looking for a way to rally the troops every day.
Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter
Entrepreneur Magazine had great recession advice in 2002…
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I was reading an old copy of Entrepreneur Magazine last night in bed. It was the August 2002 issue (I never throw any sales, business or marketing magazines away).
You may have heard me rant before that your website should be your top 24/7 sales leader. And that’s why I read books and magazines on selling more than I do on marketing or web design. Because what works in sales directly translates to websites.
Originally posted 2008-12-31 11:24:30. Republished by Blog Post Promoter
Saw David Brier branding seminar last night…
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David Brier gave a branding seminar last night and I dropped in to check it out. Besides, Roshini Rajkumar invited me and you definitely want a vibrant and dynamic person like Roshini on your side.
Anyway, even though I’m in the marketing biz, there’s always more I can learn. And I did. In fact, I took almost three pages of notes.
Originally posted 2009-10-27 14:22:52. Republished by Blog Post Promoter
