Great NY Times article on using Twitter for small business

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Twitter for Small Business - NY Times articleThe NY Times has a great article on using Twitter for small business marketing. It was especially written about small businesses who have a small store or street vending cart and may not even have a website.

However, don’t just think, “Well, I don’t have a small store or ...

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Referrals – least expensive, lowest risk, highest potential return for getting new customers or clients

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passing the baton is a great referral analogy As you may know, I’m a big fan of Jay Abraham. So when I’m looking for a new marketing idea, I often turn to his “Getting Everything You Can Out Of All You’ve Got” book.

Today, ...

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Boost Sales in a Recession Using Local Celebrities

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Celebrity marketing for local businessBoosting sales in a recession using local celebrities probably sounds like an expensive option to most small to mid-size businesses. But when everyone is in the same boat, everything is negotiable.

However, right now, you need to be thinking outside the box. Or at least, your marketing team should be thinking outside the box. So let’s take a minute and see if ...

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Creating Content Is As Easy As An Email

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St. Augustine writing, revising, and re-writin...
Image via Wikipedia

I just got off the phone from a short training meeting with a new employee at a client’s office. This young lady has been handed the job of Internet Content Developer (I don’t know if that’s her official title or not but that’s what she’ll be doing) ...

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Why Are Link Building Strategies So Important For Business?

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A typical search engine results page
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The most important goal of Online Marketing is getting the maximum number of the right people to your website. Who are “the right people”? People who are already searching for your product or service because we know they are already interested and to a ...

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