BloggernityArchive for Marketing – General
A Glass-A-Day Keeps The Botox Away…
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That may seem like a strange headline for a blog that’s supposed to be about small business marketing, search engine optimization, online marketing and copywriting. Believe it or not, it has everything to do with all of these things.
This was the headline for a marketing postcard we received from Surdyk’s Liquor & Cheese Shop. It had a picture of a housewife circa maybe 1958, with a glass of champagne. We liked it so much we put it on the refrigerator.
Originally posted 2008-08-31 20:25:02. Republished by Blog Post Promoter
Marketing Ebook Review – Small Business Marketing ebook
Posted by: | CommentsReview: Small Business Marketing: How to Dominate Your Competition Both Online and Offline
Informative, clear and precise describes the practical marketing information of author, Bob McClain. Professional in format with color and pictures (clip art?) makes this digital book easy to read on line. McClain’s writing is conversational and the information is priceless. Even if you think you are successful as a small business owner now, you’ll find innovative ideas you can use right now.
In addition, McClain provides additional bonuses in his e-books such as articles, links to techniques and plenty of opportunities to ask him questions or get training. Worth every penny!
Originally posted 2010-05-03 10:26:43. Republished by Blog Post Promoter
Creating Content Depends on the Type of Marketing
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- Image via Wikipedia
Originally posted 2010-02-10 00:44:02. Republished by Blog Post Promoter
No One Searches the Internet For Our Business
Posted by: | CommentsI’ll be honest. I really didn’t think any business owner still believed that. I haven’t heard, “no one searches the Internet for our business” in years.
But I had a call yesterday from a potential client who told me that they wanted a website copywriter to make their web copy more sales and marketing oriented. When I asked him about search engine optimization, he told me that the only people who visit their website are the people they send there for more information. “No one searches for our business on the Internet,” he told me. I almost choked.
They are an IT Services company. He told me that he had an IT Services firm before this one for 8 years and they never got a single contact from the website. I’m not surprised. If their site is burried on page 50 of the search engine results, why would anyone ever find them on the Internet to contact them?
Originally posted 2010-04-21 07:38:59. Republished by Blog Post Promoter
Ever Heard of WOMMA? Perhaps You Should Learn More.
Posted by: | CommentsI know I’m constantly harping that blogging is important for the purpose of creating content. But it’s also a very important part of the Web 2.0 phenomenon, also referred to as Social Marketing or in this case Word of Mouth Marketing. Social Marketing is the idea behind getting socially engaged with your customers, clients, potential customers and clients, and the public in general on the Web.
WOMMA (Word of Mouth Marketing Association) is an organization created by some of the largest corporations in the United States to set up standards and encourage best practices in corporate blogging. Here’s how they describe themselves:
Originally posted 2007-12-22 18:04:48. Republished by Blog Post Promoter
