BloggernityArchive for Marketing – General
Michael Ramah article in Advertising Age
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Barbara Mednick of BKM Consulting sent me a link to Michael Ramah’s article in Advertising Age As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?
It’s an excellent response to the fears of both journalists and marketers that they will become obsolete because of the direct interaction of citizens with each other and businesses. He makes a good point that even though businesses may conduct their own social media marketing campaigns, they still need marketers to guide their campaigns and interpret the results and feedback they get from customers. And a marketer can show them how to capitalize on the relationships they establish.
Originally posted 2009-09-10 22:59:09. Republished by Blog Post Promoter
Do It Yourself Search Engine Optimization
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Do it yourself search engine optimization isn’t exactly a piece of cake. I know. I do SEO for a living. But I was asked to give a presentation on do it yourself search engine optimization at the TC Web Pros meeting yesterday. Seeing how I’m the vice-president of the organization, I couldn’t exactly say no.
Anyway, I was up until 1:30am finishing the presentation. Got up at 6am, cranked out a bunch of online marketing projects for clients and ran off to the meeting. Managed to get through it without keeling over.
Originally posted 2009-12-16 07:13:56. Republished by Blog Post Promoter
Online Marketing training
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Online marketing training
“So, how did you learn so much about online marketing?”
Originally posted 2010-04-28 09:00:15. Republished by Blog Post Promoter
Ever Heard of WOMMA? Perhaps You Should Learn More.
Posted by: | CommentsI know I’m constantly harping that blogging is important for the purpose of creating content. But it’s also a very important part of the Web 2.0 phenomenon, also referred to as Social Marketing or in this case Word of Mouth Marketing. Social Marketing is the idea behind getting socially engaged with your customers, clients, potential customers and clients, and the public in general on the Web.
WOMMA (Word of Mouth Marketing Association) is an organization created by some of the largest corporations in the United States to set up standards and encourage best practices in corporate blogging. Here’s how they describe themselves:
Originally posted 2007-12-22 18:04:48. Republished by Blog Post Promoter
SuperPages guarantee almost gets it right…
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SuperPages guarantee almost gets it right. They’re offering a very impressive and gutsy guarantee. Almost. And unfortunately, their TV commercial relies on that incomplete tagline to get the job done.
“Services done right or we’ll make it right!”
Originally posted 2009-07-24 09:18:17. Republished by Blog Post Promoter
