BloggernityArchive for Offline Marketing
Press Releases Only Work When They’re Tied to Real News
Posted by: | CommentsI just read an article by Michael Masterson claiming the wonders of free publicity if you send out a press release approximately every two weeks . He claimed you should send one out every time you:
- create a new product, product line, or division
- open a new office
- sign a major contract
- win an award
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sponsor a local charity or team
Originally posted 2007-08-23 07:48:53. Republished by Blog Post Promoter
Publish Your Own Book for Self-Promotion
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- Image by tonyhall via Flickr
Originally posted 2007-10-20 07:22:45. Republished by Blog Post Promoter
ROBO — Research Online Buy Offline study by Yahoo
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ROBO — Research Online Buy Offline is a term coined by Yahoo. They just completed a study that shows how Internet research by consumers is affecting offline sales. If you’re one of those business people who claims no one buys our products online, this is an article you seriously need to read.
They may not be buying online but you better believe their research starts there. If their mind is made up before they set foot out the door, you’ve already lost the sale to whoever is dominating your niche online. Here’s a great blog post explaining Yahoo’s study on ROBO – Research Online Buy Offline…
Originally posted 2009-08-25 09:18:40. Republished by Blog Post Promoter
Internal Company Slogans can Motivate and Focus Employees and Vendors
Posted by: | CommentsI read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.
Here is the link to the article. I highly recommend it to any CEO, business owner or upper management person who is looking for a way to rally the troops every day.
Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter
Traditional Publisher versus Self-Publishing for Business Books
Posted by: | CommentsWhen you look at the options for publishing a business book for self-promotion or business promotion, there are actually three options. Traditional publishers, self-publishing or creating an e-book.
Creating an e-book
E-books are great because they can be created with any pdf-creating software, you have complete control over the process, and it costs you virtually nothing. And you can give away mini-ebooks or sell ebooks right on your website. You can also sell ebooks on Amazon.
Of course, the bad part is, you can’t hand someone an ebook on a sales call or sell it at the back of the room at a seminar. (You can try selling it at a seminar but it’s hard to get people to buy an ebook that way.) Read More→
Originally posted 2007-10-23 06:24:54. Republished by Blog Post Promoter
