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I just read an article by Michael Masterson claiming the wonders of free publicity if you send out a press release approximately every two weeks . He claimed you should send one out every time you:

  • create a new product, product line, or division
  • open a new office
  • sign a major contract
  • win an award
  •  sponsor a local charity or team

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twitter4 Press Releases Only Work When Theyre Tied to Real News
PHP Freelancer

Originally posted 2007-08-23 07:48:53. Republished by Blog Post Promoter

tafbutton blue16 Press Releases Only Work When Theyre Tied to Real News
Jul
10

Bad Marketing Examples #2

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j0286665 Bad Marketing Examples #2Talk about worthless old-school marketing. I’m talking about the Idaho Potatoes commercial with Denise Austin. It’s embarrassing. Get a celebrity to talk about how wonderful your product is. What a useless commercial.

They should take a lesson from HGTV. HGTV commercials are usually “how-tos” for various products or projects. That get’s people’s attention. That gives them something of value that creates two things. A sense of gratitude towards HGTV and a desire to see more HGTV. The Food Network is also very good at this.

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twitter4 Bad Marketing Examples #2
PHP Freelancer

Originally posted 2010-01-05 10:09:13. Republished by Blog Post Promoter

tafbutton blue16 Bad Marketing Examples #2

bd05419  300x295 ROBO — Research Online Buy Offline study by YahooROBO — Research Online Buy Offline is a term coined by Yahoo. They just completed a study that shows how Internet research by consumers is affecting offline sales. If you’re one of those business people who claims no one buys our products online, this is an article you seriously need to read.

They may not be buying online but you better believe their research starts there. If their mind is made up before they set foot out the door, you’ve already lost the sale to whoever is dominating your niche online. Here’s a great blog post explaining Yahoo’s study on ROBO – Research Online Buy Offline

twitter4 ROBO — Research Online Buy Offline study by Yahoo
PHP Freelancer

Originally posted 2009-08-25 09:18:40. Republished by Blog Post Promoter

tafbutton blue16 ROBO — Research Online Buy Offline study by Yahoo

I read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.

 Internal Company Slogans can Motivate and Focus Employees and Vendors

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twitter4 Internal Company Slogans can Motivate and Focus Employees and Vendors
PHP Freelancer

Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter

tafbutton blue16 Internal Company Slogans can Motivate and Focus Employees and Vendors

Okay. You’ve visited the voice coach, studied some great speakers, have that great feeling of confidence and accomplishment ready to well up out of your chest a spew forth…but you’re not quite sure what to say.

Not a problem. Here are some tips to help you put together a great elevator speech or 60 second commercial for your networking group that will entrance, excite and engage.

Don’t talk about yourself

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twitter4 Improving Your 60 Second Commercial for Networking Groups   Part Deux
PHP Freelancer

Originally posted 2007-09-20 16:06:53. Republished by Blog Post Promoter

tafbutton blue16 Improving Your 60 Second Commercial for Networking Groups   Part Deux

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