BloggernityArchive for Offline Marketing
Internal Company Slogans can Motivate and Focus Employees and Vendors
Posted by: | CommentsI read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.
Here is the link to the article. I highly recommend it to any CEO, business owner or upper management person who is looking for a way to rally the troops every day.
Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter
The Power of Targeted Networking for Small Business
Posted by: | Comments
Targeted networking is a lot like targeted marketing. I often counsel clients that the reason their marketing is unsuccessful or has a very low return on investment (ROI) is because they aren’t going after their target market.
They often just throw money at whatever all their competitors are doing. This can work when the economy is booming and it really doesn’t matter what kind of marketing you’re doing, because enough people will notice to pay the bills.
Originally posted 2009-02-19 14:47:52. Republished by Blog Post Promoter
Improving Your 60 Second Commercial for Networking Groups
Posted by: | CommentsA lot of business people now belong to networking groups. And that’s great. I just joined one myself. And I’m excited about the prospects.
However, one thing I’ve noticed is that some people have excellent 60 second commercials and some have very bad ones. I also noticed that many people, because they are uncomfortable with public speaking, have very bad delivery habits that need to be changed.
Your delivery is everything
Originally posted 2007-09-18 07:31:40. Republished by Blog Post Promoter
Bad booth design at the Business After Hours in St. Paul, MN
Posted by: | CommentsI was amazed by how many of the booths at the Business After Hours were really badly set up. The most basic tenets of trade show booth design were completely ignored by most of the small and mid-sized businesses there. The interesting thing is, most of them made the same mistakes that small businesses make on all their marketing materials, including websites.
One of the things that good marketing materials (including websites and show booths) should do is weed out the people you don’t want to talk to. How many times have you been at a show and watched people go by because you were talking to someone that turned out to be a waste of your time? Don’t put the name of your company at the top of your show panel.
Originally posted 2008-04-26 13:12:45. Republished by Blog Post Promoter
Traditional Publisher versus Self-Publishing for Business Books
Posted by: | CommentsWhen you look at the options for publishing a business book for self-promotion or business promotion, there are actually three options. Traditional publishers, self-publishing or creating an e-book.
Creating an e-book
E-books are great because they can be created with any pdf-creating software, you have complete control over the process, and it costs you virtually nothing. And you can give away mini-ebooks or sell ebooks right on your website. You can also sell ebooks on Amazon.
Of course, the bad part is, you can’t hand someone an ebook on a sales call or sell it at the back of the room at a seminar. (You can try selling it at a seminar but it’s hard to get people to buy an ebook that way.) Read More→
Originally posted 2007-10-23 06:24:54. Republished by Blog Post Promoter
