BloggernityArchive for Offline Marketing
Marketing Ebook Review – Small Business Marketing ebook
Posted by: | CommentsReview: Small Business Marketing: How to Dominate Your Competition Both Online and Offline
Informative, clear and precise describes the practical marketing information of author, Bob McClain. Professional in format with color and pictures (clip art?) makes this digital book easy to read on line. McClain’s writing is conversational and the information is priceless. Even if you think you are successful as a small business owner now, you’ll find innovative ideas you can use right now.
In addition, McClain provides additional bonuses in his e-books such as articles, links to techniques and plenty of opportunities to ask him questions or get training. Worth every penny!
Originally posted 2010-05-03 10:26:43. Republished by Blog Post Promoter
Recommended Book on Content Marketing Strategies
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- Image via Wikipedia
Originally posted 2010-02-01 06:00:06. Republished by Blog Post Promoter
Improving Your 60 Second Commercial for Networking Groups – Part Deux
Posted by: | CommentsOkay. You’ve visited the voice coach, studied some great speakers, have that great feeling of confidence and accomplishment ready to well up out of your chest a spew forth…but you’re not quite sure what to say.
Not a problem. Here are some tips to help you put together a great elevator speech or 60 second commercial for your networking group that will entrance, excite and engage.
Don’t talk about yourself
Originally posted 2007-09-20 16:06:53. Republished by Blog Post Promoter
ROBO — Research Online Buy Offline study by Yahoo
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ROBO — Research Online Buy Offline is a term coined by Yahoo. They just completed a study that shows how Internet research by consumers is affecting offline sales. If you’re one of those business people who claims no one buys our products online, this is an article you seriously need to read.
They may not be buying online but you better believe their research starts there. If their mind is made up before they set foot out the door, you’ve already lost the sale to whoever is dominating your niche online. Here’s a great blog post explaining Yahoo’s study on ROBO – Research Online Buy Offline…
Originally posted 2009-08-25 09:18:40. Republished by Blog Post Promoter
Bad Marketing Examples #2
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Talk about worthless old-school marketing. I’m talking about the Idaho Potatoes commercial with Denise Austin. It’s embarrassing. Get a celebrity to talk about how wonderful your product is. What a useless commercial.
They should take a lesson from HGTV. HGTV commercials are usually “how-tos” for various products or projects. That get’s people’s attention. That gives them something of value that creates two things. A sense of gratitude towards HGTV and a desire to see more HGTV. The Food Network is also very good at this.
Originally posted 2010-01-05 10:09:13. Republished by Blog Post Promoter
