BloggernityArchive for Offline Marketing
Press Releases Only Work When They’re Tied to Real News
Posted by: | CommentsI just read an article by Michael Masterson claiming the wonders of free publicity if you send out a press release approximately every two weeks . He claimed you should send one out every time you:
- create a new product, product line, or division
- open a new office
- sign a major contract
- win an award
-
sponsor a local charity or team
Originally posted 2007-08-23 07:48:53. Republished by Blog Post Promoter
Bad Marketing Examples #2
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Talk about worthless old-school marketing. I’m talking about the Idaho Potatoes commercial with Denise Austin. It’s embarrassing. Get a celebrity to talk about how wonderful your product is. What a useless commercial.
They should take a lesson from HGTV. HGTV commercials are usually “how-tos” for various products or projects. That get’s people’s attention. That gives them something of value that creates two things. A sense of gratitude towards HGTV and a desire to see more HGTV. The Food Network is also very good at this.
Originally posted 2010-01-05 10:09:13. Republished by Blog Post Promoter
ROBO — Research Online Buy Offline study by Yahoo
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ROBO — Research Online Buy Offline is a term coined by Yahoo. They just completed a study that shows how Internet research by consumers is affecting offline sales. If you’re one of those business people who claims no one buys our products online, this is an article you seriously need to read.
They may not be buying online but you better believe their research starts there. If their mind is made up before they set foot out the door, you’ve already lost the sale to whoever is dominating your niche online. Here’s a great blog post explaining Yahoo’s study on ROBO – Research Online Buy Offline…
Originally posted 2009-08-25 09:18:40. Republished by Blog Post Promoter
Internal Company Slogans can Motivate and Focus Employees and Vendors
Posted by: | CommentsI read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.
Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter
Improving Your 60 Second Commercial for Networking Groups – Part Deux
Posted by: | CommentsOkay. You’ve visited the voice coach, studied some great speakers, have that great feeling of confidence and accomplishment ready to well up out of your chest a spew forth…but you’re not quite sure what to say.
Not a problem. Here are some tips to help you put together a great elevator speech or 60 second commercial for your networking group that will entrance, excite and engage.
Don’t talk about yourself
Originally posted 2007-09-20 16:06:53. Republished by Blog Post Promoter
