BloggernityArchive for Offline Marketing
How To Create Great Tag lines – 2 Tag lines That “Work And Deliver”
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I’ve seen two tag lines recently that really impress me:
VAN EX – Every Time You Call Us…We Deliver
Originally posted 2008-09-24 07:27:54. Republished by Blog Post Promoter
Bad Marketing Examples #1
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Talk about bad marketing examples! I was driving home today from a client meeting. While I was stopped at a light, I noticed writing in white in the back window of the car in front of me.
Someone had taken white paint and written Angela’s Amazing Day Care with contact information on the glass. Okay, amateur but it’s more marketing than some of my client’s have done in the past.
Originally posted 2010-01-04 18:33:08. Republished by Blog Post Promoter
Press Releases Only Work When They’re Tied to Real News
Posted by: | CommentsI just read an article by Michael Masterson claiming the wonders of free publicity if you send out a press release approximately every two weeks . He claimed you should send one out every time you:
- create a new product, product line, or division
- open a new office
- sign a major contract
- win an award
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sponsor a local charity or team
Originally posted 2007-08-23 07:48:53. Republished by Blog Post Promoter
Internal Company Slogans can Motivate and Focus Employees and Vendors
Posted by: | CommentsI read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.
Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter
The Power of Targeted Networking for Small Business
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Targeted networking is a lot like targeted marketing. I often counsel clients that the reason their marketing is unsuccessful or has a very low return on investment (ROI) is because they aren’t going after their target market.
They often just throw money at whatever all their competitors are doing. This can work when the economy is booming and it really doesn’t matter what kind of marketing you’re doing, because enough people will notice to pay the bills.
Originally posted 2009-02-19 14:47:52. Republished by Blog Post Promoter
