BloggernityArchive for Online Marketing
New Website Launch? Get Found Fast
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Getting you new website found fast is sometimes problematic at best. If you hired a search engine optimization firm while your website was being built (as you should so they can influence the important design elements for SEO), most of them will submit your website to the search engines when the website is done and uploaded to the Internet.
That’s the very slow way to get your website found. Many search engines, Google included, will stick your website in a “sandbox” or queue and get to your website when they “get around to it.”
Website Home Page Basics
Posted by: | CommentsYour website Home page should follow a very basic formula. First of all, the page must open with a headline that speaks to what visitors are looking for. Don’t say “Welcome to Widgetland”. People need to know as soon as they hit your page what the page is about.
Think of your website like a “Theme” park
There should be only one theme. I’ve seen home pages where they try to cover everything they do or have. If you overwhelm people with information they’ll decide your website is too complicated and leave. Read More→
Originally posted 2007-10-13 08:22:01. Republished by Blog Post Promoter
Are you using incentives to close your website sales?
Posted by: | CommentsWe’re all familiar with the tired old story about leading a horse to water. But it’s just as applicable to website sales as it is to any other situation. I hope you have analytics in your website so you can keep track of what visitors are doing. If so, you may be noticing that you can get the prospect through your website to the buying process but at the last minute, they drop out.
If your website analytics are telling you this, you need to sweeten the deal. However, not until the visitor get to that last page where they are supposed to say yes but drop out instead. If you are using incentives right now, pull some of them off the table and wait until they are at that page where they drop out. That’s when you apply the final incentives that push the deal through. Read More→
Originally posted 2008-04-01 10:02:27. Republished by Blog Post Promoter
Free Publicity on the Web is Key to an Effective Marketing Campaign
Posted by: | CommentsThere are a lot of ways to promote your website online that don’t involve spending money on banner ads, tiles, or adwords campaigns. And in the long run, the no-cost methods are a lot more effective.
Why?
Because unlike TV or radio or magazines or newspapers or any other media, the search engines are not in the business of producing content for the sole purpose of selling advertising. Nor are they in the business of promoting businesses.
The best search engines only have one function: finding the best possible content for searchers. This is the one thing that a lot of business people just don’t get about the web. The search engines will always place relevant content, useful content, and helpful information above hype or blatant advertising.
Originally posted 2007-12-09 09:36:56. Republished by Blog Post Promoter
