BloggernityArchive for Online Marketing
Advanced Link Building Is More About Don’ts than Dos
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- Image via Wikipedia
Originally posted 2010-04-06 09:00:42. Republished by Blog Post Promoter
Your Sales People Are a Great Resource to Start Your Web Copy
Posted by: | CommentsWhen you decide to create new copy for your website, the best resource to start with is your best sales people. Websites should never have marketing copy or hype. Instead, you should be communicating with your website visitor like you would if you went on a scheduled sales call.
People never visit a business website because they’re just browsing. They are searching for something and should be treated like a prospect who’s already interested. They just want to know if you understand their need and can solve it. Period.
So either sit down with your best sales person and role play a few sales calls and record them or send them on a few sales calls with a recorder in their pocket. Or if your customers usually call in or email, record those with the responses. Then give those recordings to your website copywriter and let them polish them and rewrite them for the web layout.
Originally posted 2008-02-12 08:04:26. Republished by Blog Post Promoter
Linkbait Your Blog Post Plus Keywords or Suffer the Consequences
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Linkbait and keywords are not the same thing. They are very different but both are important in blog headlines to get traffic. I’m really tired of the “linkbait” versus “links” versus “write for people” schtick.
If you have any writing ability at all, you should be able to do all three. And even if you’re a hack, you can still do all three.
Originally posted 2009-06-22 23:18:43. Republished by Blog Post Promoter
Online Marketing training
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Online marketing training
“So, how did you learn so much about online marketing?”
Originally posted 2010-04-28 09:00:15. Republished by Blog Post Promoter
Website Promotion Ebook Review: WebSite Promotion
Posted by: | CommentsReview: WebSite Promotion: An Easy Step-by-Step Guide to Multiplying Targeted Traffic to Your Web Site
I loved this book and learned a lot. Even though I told myself “I know this,” I learned so much more and made my to-do list as I read. Knowing it is one thing. Taking action while reading the exact steps to take is a necessity. The author, Bob McClain covered every aspect of promotion that any small, business owner wants, especially if they do not know the topic. For instance, would you know how to pitch the business editor or the lifestyles editor of your local newspaper? Most people pitch an announcement, but what editors and their readers want are stories that relate to them.
Presents great eye-candy in colorful layout and easy-to-read format.
Originally posted 2010-05-03 10:28:03. Republished by Blog Post Promoter
