A fake review should be done well. And by that, I mean believable. Most of them aren’t.
Writing fake reviews pretty much began with restaurants. But now, it’s getting to be very popular in almost every type of business from insurance to beauty parlors to cars.
Unfortunately, restaurants often write glowing reviews that no restaurant could possibly match. The review makes the chef sound like God, the restaurant is perfect for everyone whether they have kids, are looking for a romantic evening, or are having the boss out to lunch. The decor is perfect for everyone. Even the paper napkins feel like real linen.
When people come to the restaurant based on this spectacular review and then experience the reality, even if your restaurant is good or even great, it will not meet up with the expectations created by your fake reviews.
Guaranteed, those disappointed people will never come back. What’s more, you’ve shot yourself in the foot in more ways because they will tell their friends not to visit your restaurant and they may even go back to the review site where they read your fake review and write a scathing one.
Let’s discuss the reality of writing a good fake review
And remember, regardless of your business, there are review sites for just about anything and everything these days. Writing fake reviews is a great option for almost any business if done right.
Here’s a review I found for an office chair – this is what a great review really looks like:
Affordable and Comfortable
Pros: comfortable, good back support, affordable
Cons: no arm rest
“In the past few months, I’ve been shopping around for an affordable (under $150) but comfortable task chair with solid back-support. I’ve finally found one! The chair is solidly built. Synchro-tilt is subtle but very comfortable. When sitting up straight, it supports my lower back very well which I really need. Btw-the chair is not small. I am 6 ft. tall and it’s perfect for me but it’s too big for my wife who’s 5’4”.”
Why is this a great review?
Because it sounds honest. It gives Pros AND Cons. It talks about what the person liked about the chair but it also mentioned that this chair isn’t going to work for a small person.
So why is that good? Because no product is perfect. Another thing about it I like is that it’s not all perfect English. People use shortcuts when they write on the Internet. Notice “btw.” A misspelling or two might have been good. And lastly, it got personal and first person. “it’s perfect for me but it’s too big for my wife.”
Too often, I have clients who only want wonderful, glowing copy written about their product or service to make it sound like the do-all-be-all perfect solution for every situation.
Again, this is a recipe for failure.
First, anything that sounds too good to be true is too good to be true and people will ignore your glowing information. Second, by being honest about who or what situations it isn’t right for, you’ve let people who wouldn’t be satisfied with the product anyway, know that they don’t have to bother wasting your time. Trying to sell something to the people who aren’t going to be happy with it anyway is a waste of timeenergy and resources. And it sets these people up tospread negativity about you all over town.
Additionally, your review smacks of honesty instead of the BS that Americans have learned to completely distrust. Rather than a potential customer coming in with their guard up, they feel more trusting because it sounds like you’re actually being honest instead of the crooks most people think business owners are. (Don’t shoot the messenger. You know I’m right)
How to get lots of great reviews.
I have a client who owns a business selling sports injury equipment and bandages. He got tired of trying to get reviews or typing up his own fake ones. So he went to a site where he can buy positive reviews. It was a godsend. The most he pays for a review is $20 and he gets a glowing review of one of his products on a PageRank 3 blog. About once a week he goes and buys another review. These positive reviews are now his biggest traffic generator.Share