Great NY Times article on using Twitter for small business

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Twitter for Small Business - NY Times articleThe NY Times has a great article on using Twitter for small business marketing. It was especially written about small businesses who have a small store or street vending cart and may not even have a website.

However, don’t just think, “Well, I don’t have a small store or street cart so this doesn’t apply to me.” Ideas on how to use Twitter to build your small business will be jumping like popcorn after you read this great article.

Kudos to the NY Times for the information and many “thank yous” to Jean Holewa, the Trade Show Diva, for posting a link to this article on her Facebook page. Here’s the Twitter for Small Business article

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About the Author:

Bob McClain or WordsmithBob, is a retired website copywriter in Minneapolis and St. Paul, Minnesota. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore.
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Comments

  1. Phyllis Zimbler Miller  April 9, 2010

    Bob —

    Thanks for sharing this article. And I do believe that, with a Facebook fan page and a Twitter account, a small business can effectively interact online with its target market even if that small business doesn’t have a website.

    Of course, the interaction must include the sharing of worthwhile information and not just consist of pushing out “sales” messages.

    Phyllis Zimbler Miller
    http://www.millermosaicllc.com/monetize-your-site

  2. Online Marketing  April 10, 2010

    @Phyllis – You’re absolutely right. Pushing out sales messages is very “advertising oriented” and no one goes to social media to get advertisements. They expect to find an opportunity to either learn something useful or to interact with the company. Busiinesses can’t afford to hide behind a corporate face any longer. Just take a look at what happened to Toyota and the sticking accelerator pedals when there was no communication from the company.

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