…for the keyword phrase Online Marketing Minneapolis.
And let me tell you. Online Marketing is a very competitive search term. Even for local. See for yourself:
And let’s face it. Who the heck wants to hire an online marketing firm that can’t even get themselves on the first page of Google? If you’re looking to hire an online marketing or search engine optimization firm, that should be your one and only criteria.
So how did I get first page of Google? Primarily with four tools.
First Page on Google Tool Number One
First, I set up a Google Alert for my primary keyword phrase: Online Marketing. I set the alerts for Blogs only because I don’t want to have to dig through articles and press releases or sales pages where I can’t leave comments or links.
Using your Google Alerts…
Every morning when my Google Alert comes in for Online Marketing, I start clicking on the results to see what the post is about and whether they allow comments. (Don’t worry about whether their blog links are “follow” or “no-follow.” It doesn’t matter.)
If the post looks interesting enough for me to think of a good comment, I’ll leave one with nothing salesy about it. Just a helpful hint or additonal idea that adds content to their post. Bloggers love those kinds of comments and will not delete you.
And I always make sure that I use my keyword phrase Online Marketing as my name and use the email address I have a gravatar set up for so my picture shows up. It makes me seem more real and less like some faceless corporation. And of course, I put in the URL of my Home page – http://www.wordsmithbob.com since that’s the page I’ve optimized for Online Marketing.
If I was promoting a different page of my website, say the Organic Search Engine Optimization page, I would have used the keyword phrase and link for that page.
Once I’ve left comments on two or three blogs, I move on to tool number two.
First Page Google Tool Number Two
Google Alerts is good but it misses some blogs and is, of course, limited to just blogs. So my next tool is Lotus Jump. I use the Pro version because I have several clients I’m using Lotus Jump to promte. However, if you’re just doing your own website Internet SEO, you can probably just use the standard version of Lotus Jump. And it’s ridiculously cheap. Even the pro version is only $49 a month.
Here’s a three minute “overview” video of Lotus Jump:
Anyway, you can follow this link if you want to read a full blown review of Lotus Jump. For this post, I’ll just give you a high level look.
Lotus Jump is an online tool. That means you just sign up for a membership rather than having to buy and install another software package on your computer. In fact, every tool on this page requires no software. And there’s nothing to learn. Lotus Jump does almost everything for you.
How Lotus Jump works…
You just plug in your primary keyword phrases and your website URL. With the standard version, you only get three keyword phrases and only one URL. The pro version really opens up for you which is why I use it.
Once you click the button and set it loose, it goes out on the Internet and finds blog posts, Yahoo Answers, forum posts, social media sites, online articles or reviews, and anything else that will let you comment or give answers where your keyword phrases show up.
How long you use it is entirely up to you…
Then you just go down the list, click on the link, and Lotus Jump takes you there so you can place a comment or answer. Then you just click the next link and go there to comment. You can just keep going down the list as much or as little as time allows. When you’re done, just log out until the next time you have a few free minutes to promote your website.
Lotus Jump is a real work saver and time saver for me.
Now lets talk about The Big Guns…
First Page Google Tool Number Three
Unless you have a real marketing budget and aren’t afraid to use it, you might as well stop right here. This tool costs a minimum of $99 per month. But it was absolutly essential for my getting first page of Google. The tool is Text Links.
Now don’t jump to conclusions. This is not some black hat program about buying text links on other people’s websites which we all know Google can detect and will slam you for. This is something legitimate and absolutely brilliant.
The guys at Text Links went out and bought over 5,000 existing blogs all over the Internet that people had either abandoned, went out of business or quit using. Blogs on just about every topic you can think of. And a lot of these are old blogs (the best kind) with high page rank and good Alexa rank.
How Text Links works…
Once you become a member, you have access to all these blogs. And you have two ways (I recommend) to use them. You enter the URLs of the pages of your website that you want to promote (as many as you like) and attach the primary keyword phrase for each page to the URL.
Create new blog posts…
You can then either write new blog posts of a minimum of 100 words (barely more than a paragraph) and you simply tell it which page of your website you wish to promote with this post and it will automatically insert the link using your keyword phrase as the anchor text. It then goes out and finds all the blogs in it’s list of 5,000 that use that primary keyword phrase and you can pick which blog you want to put your post in. You just click the link and in your blog post goes. All done; on to the next one.
Insert contextual links…
The other way is using “contextual links.” In other words, you choose the URL and keyword phrase you want to promote and the software just goes out and finds every blog post in it’s list that has that primary keyword phrase in it. And you pick the blog posts you want your link to be in. It automatically inserts your link into that keyword phrase in the text of the blog post. Looks just like the links you see in this blog post. In other words, it looks like a natural link in the blog post to more information. In other words, a link to your page on your website.
Short tutorial videos on how to use two aspects ot Text Links…
The following two Text Links videos are very short. The first one explains about using the blog post tool and the second one explains how to use the “contextual links” tool in Text Links:
The “contextual links” tutorial tool video:
Those videos should give you an idea of how easy it is to use Text Links and why I use it (not to mention the incredible results it got me combined with the other three tools).
First Page Google Tool Number Four
This tool is very similar to Text Links but a little more restrictive and a little more expensive. The tool is Linkvana.
Here’s a shot of my WordsmithBob Control Panel on Linkvana:
This tool costs $147 per month. So if it’s a little more restrictive (it doesn’t offer contextual links and you are only allowed one link per post as opposed to three on Text Links) and more expensive, why do I use it? For three reasons:
First, they don’t allow text links so that means the only link in your blog post is the link you put there. No one else can buy a link in my post. Second, it gives me another 5,000 blogs to choose from to help diversify my links. Third, they have an article option that I’ll explain in a minute.
How Linkvana works…
As with Text Links, Linkana posts have to be a minimum of 100 words. And you get one link with your anchor text leading to the page of your choice on your website. And another new option Linkvana is offering now is allowing you to write and post articles with a link back to your website. What’s the difference between an article and a blog post? These have to be a minimum of 250 words as opposed to the 100 word minimum for blog posts. But since most of my blog posts tend to be over 200 words anyway, it’s a no-brainer option for me.
The reason I like the article option is because Google likes longer content. Also, while your blog posts will be placed on a blog with a whole lot of other blog posts, your article will be posted as it’s own page under a related content Article Directory. A little better than a blog post as far as the search engines are concerned.
Article and blog post outsourcing service…
Oh, I almost forgot to mention. They have an outsourcing service where you can get blog posts or articles written for you for $10 each. I don’t know how they do it and, frankly, I don’t want to. As a professional copywriter, I can assure you you’ll never get me to write articles for a measly $10. (PS – you could also use any article generated by Linkvana on your Text Links service.)
Linkvana demo video…
I don’t have any videos on Linkvana. But if you go to Linkvana’s website, they have a really informative video on the home page showing how it works and how it benefits you.
If you use these four tools together, you can quickly be first page Google and all the other search engines too for your website!