Is Google Page Rank Important For Small Business Web sites?

The short answer? No. Google Page Rank gets bandied about quite a bit by people who really don’t know anything about SEO but want to pretend they do.

Google Page Rank is really all about trust. Google looks at a number of factors when anointing web sites with Page Rank but none of them have much to do with Search Engine Optimization.

Mostly, Google looks at how long your web site has been around. Their theory is that the longer your web site has been around, the more likely you are a going concern that isn’t going to shut down next week.

I’ve seen web sites that are ten years old and haven’t been updated in at least five years get phenomenal page rank. Does that mean they get any traffic or that they are making any money from the web site? No. Does it mean they are getting first page ranking on Google or any other search engine? No.

The short answer? Don’t worry about Google Page Rank.

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