I’ll be honest. I really didn’t think any business owner still believed that. I haven’t heard, “no one searches the Internet for our business” in years.
But I had a call yesterday from a potential client who told me that they wanted a website copywriter to make their web copy more sales and marketing oriented. When I asked him about search engine optimization, he told me that the only people who visit their website are the people they send there for more information. “No one searches for our business on the Internet,” he told me. I almost choked.
They are an IT Services company. He told me that he had an IT Services firm before this one for 8 years and they never got a single contact from the website. I’m not surprised. If their site is burried on page 50 of the search engine results, why would anyone ever find them on the Internet to contact them?
So let’s take a look at Google Adwords Keyword Tool and see if anyone is searching the Internet for IT Services:
All I can say is there are a lot of people looking on the Internet for IT Services.
The only question left to ask yourself is:
Do I want to be on the first page of Google when people search for my business or do I want to be buried on page 50 of the search results and let my competitors get all that search action? The difference is search engine optimization. Hint: Call me! 612-226-7667Share