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As a web copy writer, I work with a lot of web designers. Some of them very good, some of them very bad and most falling somewhere into the vast spectrum between those two points. Most of them are good people with the client’s best interests at heart. A few of them only have their own best interests at heart.

I spoke recently with the owner of one of the better web design firms in the Twin Cities, Pamela Grover of Design Tech Consulting in Minneapolis. She told me of the constant quandary she runs into with business owners who “saw this really cool ‘thing’” on another website and want to know if Pamela’s firm can do the same for them. Read More→

Originally posted 2007-11-22 20:39:02. Republished by Blog Post Promoter

tafbutton blue16 Dont Let the Coolness Factor Ruin Your Business Website
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joomla logo Drupal and Joomla template design just got a whole lot easier...drupal logo Drupal and Joomla template design just got a whole lot easier...Drupal and Joomla template design seems to be an issue for a lot of the web designers I run into. Especially if they don’t have a strong graphic arts background. They usually seem to get stuck trying to work with an existing template and “force” it to work.

Not anymore. I just found a software that makes creating Joomla and Drupal themes easy. I mean “stupid” easy. I don’t even do web design and I’m excited about this thing.

Read More→

Originally posted 2009-06-05 17:32:14. Republished by Blog Post Promoter

tafbutton blue16 Drupal and Joomla template design just got a whole lot easier...
Categories : Online Marketing, Other
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j0427754 300x200 Linkbait Your Blog Post Plus Keywords or Suffer the ConsequencesLinkbait and keywords are not the same thing. They are very different but both are important in blog headlines to get traffic. I’m really tired of the “linkbait” versus “links” versus “write for people” schtick.

If you have any writing ability at all, you should be able to do all three. And even if you’re a hack, you can still do all three.

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Originally posted 2009-06-22 23:18:43. Republished by Blog Post Promoter

tafbutton blue16 Linkbait Your Blog Post Plus Keywords or Suffer the Consequences
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The last place you want to look for help or advice on writing copy, for websites or anywhere else, is in “writing” books. Writing effective copy never looks like the writing you did in school or for papers or for your business. Powerful web copy looks and reads like speech.

You must view your website like it’s a member of your sales team. You aren’t “writing” to the people who visit your website. You’re communicating with them. Picture them sitting across a table from you and think about what you’d say to them if they came to you with a question because they viewed you as an expert on your subject.

In fact, thinking of your Internet market as an audience will work much more effectively for some people. How do you communicate with your audience? What do you say to them to get them excited? How do you make a connection with them so they trust you and listen to what you say?

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Originally posted 2008-01-16 10:04:55. Republished by Blog Post Promoter

tafbutton blue16 Effective Web Copywriting Requires a Willingness to Look Outside the Box
Categories : Copywriting
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kindle thumb Ebook Reader Amazon Kindle Review Ebook reader Amazon Kindle has turned out to be a bigger asset than I expected. I actually just bought it so I could read books in bed or at the office or at my local Caribou Coffee shop without lugging a bunch of books around with me.

However, my Amazon Kindle had a slew of conveniences and abilities I didn’t expect from what I thought was just a simple ebook reader. Now that I’ve used it for a few months, you can get my perspective on the Amazon Kindle ebook reader…

Originally posted 2008-09-15 21:39:53. Republished by Blog Post Promoter

tafbutton blue16 Ebook Reader Amazon Kindle Review
Categories : Other
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