BloggernityI have no idea what this word means. And neither do the people who read it. I really get frustrated when marketing people try to write copy. I just had a marketing person insist I add this to a paragraph:
”We’ll help you determine and identify your exact needs, then create and implement solutions that provide you with the results you need.”
I have no idea what that sentence means and neither will the business managers who read it. This is what I mean by corp-speak. Generic terms that say nothing specific to the “needs” of your potential client.
Originally posted 2007-08-06 10:22:34. Republished by Blog Post Promoter
How many of you read the article in the August issue of Wired Magazine on Julia Allison and online promotion? I found it intriguing.
While I have no interest in promoting myself online to become a celebrity (no money in it that I can see), I saw a great deal of potential in her methods for promoting your business.
Originally posted 2008-09-09 22:19:52. Republished by Blog Post Promoter
Advanced Link Building Is More About Don’ts than Dos
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Originally posted 2010-04-06 09:00:42. Republished by Blog Post Promoter
The short answer? No. Google Page Rank gets bandied about quite a bit by people who really don’t know anything about SEO but want to pretend they do.
Google Page Rank is really all about trust. Google looks at a number of factors when anointing web sites with Page Rank but none of them have much to do with Search Engine Optimization.
Originally posted 2008-08-09 07:27:31. Republished by Blog Post Promoter
When you decide to create new copy for your website, the best resource to start with is your best sales people. Websites should never have marketing copy or hype. Instead, you should be communicating with your website visitor like you would if you went on a scheduled sales call.
People never visit a business website because they’re just browsing. They are searching for something and should be treated like a prospect who’s already interested. They just want to know if you understand their need and can solve it. Period.
So either sit down with your best sales person and role play a few sales calls and record them or send them on a few sales calls with a recorder in their pocket. Or if your customers usually call in or email, record those with the responses. Then give those recordings to your website copywriter and let them polish them and rewrite them for the web layout.
Originally posted 2008-02-12 08:04:26. Republished by Blog Post Promoter
