Pyro Marketing by Greg Stielstra is a marketing book based on the idea that if you promote your product to the people most likely to buy, then give them the right experience, your public will sell your product or service for you.
While I don’t necessarily agree with the book on a number of detail items, the guy has a pretty good premise. And I started thinking about his four step process for “pyro-marketing.”
Again, I saw things a little differently. Here’s my idea as to what the four step process should be to market effectively today in a world awash in ineffective advertising:
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