This was an event worth attending. Even though Bill’s presentation was a very high level overview of SEO, PPC and overall search integration, I learned quite a bit. Bill comes from the data end of online marketing, and in his closing remarks, he made several comments that jibe completely with my own views on marketing.
He stated that most marketing firms are run by “creatives” who manage to sell clients on “really cool” or really slick marketing campaigns. These might win marketing “art” awards, but they rarely achieve the client’s goals.
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