business marketing

This is the first installment of my Social Media Marketing for Business series. This one is on Facebook. Facebook is a good place to start. A lot of business people have been very successful turing Facebook into a contact and revenue generator.

Rather than reinvent the wheel, I’ve searched the web for some of the best posts and articles on creating an effective business Facebook page. Here is a list of resources I recommend to get a fast start marketing your products, services or business with Facebook:

• http://webworkerdaily.com/2007/07/24/12-ways-to-use-facebook-professionally/

Pyro Marketing by Greg Stielstra is a marketing book based on the idea that if you promote your product to the people most likely to buy, then give them the right experience, your public will sell your product or service for you.

While I don’t necessarily agree with the book on a number of detail items, the guy has a pretty good premise. And I started thinking about his four step process for “pyro-marketing.”

Again, I saw things a little differently. Here’s my idea as to what the four step process should be to market effectively today in a world awash in ineffective advertising:

“If you’re going to steal, rob a bank, not a grocery store.”

I read this quote many years ago in a magazine article that chronicled the career of General Motors Chief Designer Bill Mitchell. Bill was a car designer with General Motors who worked his way up the ranks to Chief Designer at Chevrolet in the Fifties and then Chief Designer for all of General Motors in the Sixties.

Bill was the man responsible for the “split-window” in the famous ‘63 Corvette. Bill oversaw and approved the designs for many of the striking and exciting cars that rolled out of GM’s divisions in the Fifties and Sixties (the cars collectors are coveting today).