business website

I was reading an old copy of Entrepreneur Magazine last night in bed. It was the August 2002 issue (I never throw any sales, business or marketing magazines away).

You may have heard me rant before that your website should be your top 24/7 sales leader. And that’s why I read books and magazines on selling more than I do on marketing or web design. Because what works in sales directly translates to websites.

I read an interesting article today from BIZREPORT magazine for online marketers. The article was titled “How Local Websites Are Making Money”. The following are the two quotes that really caught my eye:

“With more consumers logging on to the Internet to research products, buy tickets or get the daily news, marketers feel the Internet is the best place to convert researchers and window shoppers into buyers.”

“Researchers at Borrell Associates expect the local online ad spend to continue growth; they forecast a 50% growth rate for 2008. This is despite an apparent recession in the general US economy and a decline in retail sales over the first quarter.”