customers

Your most important customer or client is yourself. That may sound strange but it’s a fact. And I can prove it to you.

Every business owner has some method of keeping track of jobs or projects. I don’t care if you’re a service business, a product business, or a combination of the two. You’re constantly tracking customers, clients, products and or services.

Some business owners need a sophisitcated tracking system like an online or inhouse project management system. Or like me, you may be using a large whiteboard mounted on the wall.

The 80/20 rule pops up all the time. And for good reason. It works. If you really take the time to analyze your customer or client base, you will find that 20% of your customers or clients are generating 80% of your revenues.

And the other 80% are costing you way more than they are worth in time, trouble and expenses.

So what’s the solution?

You need to really dig into that 20% and find out why they keep coming back to you. Because they are the answer to growing your business with only low cost, high return, premium clients or customers.