email marketing

Online marketing is going to cost you time or money. Never believe anyone who tells you about free online marketing.

I talk to small business owners all the time who ask me if there are some kinds of free online marketing ploys they can use. And I always respond, “It’s going to cost you time or money. What’s your time worth?”

You have to ask yourself if your time is better spent doing the “free” online marketing strategies which require skills and knowledge you don’t have, or sticking to what you do best and paying on online marketing expert like me to do the work for you.

I’ve read some articles recently that claim that free downloads don’t work anymore to get email addresses from visitors. I’ve just seen proof positive that those people are wrong.

Again, I reference Roelofs Remodeling because it is such a fresh example. As part of his online marketing campaign, I created a series of ebooks for Roelofs. He gave me the planning questionnaire he usually goes over with potential customers to help them narrow down what they really want for their remodel.

Using it as a model, I contracted Lisa Drew of Lyrical Biz to create a series of impressive looking ebooks that people could download by simply giving their name and email address.

Boy, there is just no limit to how important anchor links and anchor tags are. I could write an entire article on the importance of anchor tags but for now, let’s just go over some of the essentials so you begin using them

I’ll bet your first question is, “What the heck is an anchor tag?” And your second question is, “what’s so damned important about anchor tags?” I’ll tell you right now. Anchor tags can be used for several things: