I received this in the Entireweb Newsletter today. While it belabors (to me) the obvious, it makes a very good point that all small businesses need to learn but never seem to get:
Be Unique
Make sure your visual marketing is as distinct and individual as your organization. What’s the first thing that comes to mind when you see (or hear) a commercial for an automobile dealership? There seems to be an unwritten rule that they must all be loud and overbearing. You know which spots we’re talking about: 20 font styles with 20 different colors; flashing, flying and spinning video and graphics; and an extremely loud voiceover. Does the similarity of these commercials help one dealership stand out from the others?The same holds true for visual communication efforts that use templates, clip art, or overused formats. You deserve a visual presence that is as unique as your organization. Don’t follow the crowd–rise above it!
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