Ginny Reddish

Ginny Reddish, author of Letting Go Of The Words: Writing Web Content That Works, spoke at the Minnesota Interactive Marketing Association (MIMA) event this morning on website content. While I’m a copywriter specializing in writing copy and content for websites, I picked up some great pointers from her. She also reinforced a lot of my “beliefs” about copy and content on websites.

Ginny Redish is definitely a content ”evangelist.” which works for me because so am I. But enough blah, blah. Let’s take a look at her major points: