Google Analytics

Google Analytics is the best free analytics package out there for keeping track of what is happening on your web site. Why do you care what’s happening on your web site? Because if you don’t know what’s wrong, you can’t fix it.

Do you know how many people are visiting your web site? Do you know what pages they are visiting the most? Do you know which pages they are leaving from? do you know which pages they visit the most and how long they stay on those pages?

If you are using Google Analytics like I am for your small business website (it’s free), I hope you are getting the monthly reports and using them to improve your website and it’s performance. However, Google Analytics only allows you to compare your business website’s performance against itself from month to month and year to year.

With Google’s new service, Google Benchmarking, you finally have the opportunity to compare your website performance against your competitors. Every time a competitor signs up for Google Benchmarking, it adds another site’s statistics to help you compare your site to others in your industry.