Google Adwords Losing Business

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google adwords logoGoogle Adwords is losing business…at least in my world. I’ve been contacted by several new clients in the last year who all told me the same thing. Google Adwords is getting more expensive and their results have either been flat or gone down.

Every one of them have asked me to put together an organic search ...

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Call To Action is Number One Priority in Website Copy

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Google Inc.
Image via Wikipedia

Your call to action is your number one priority when wrting website copy. Or it should be. Too many websites make the mistake of just putting information on a page and leaving it to the reader to decide what to do.

NEVER LEAVE WHAT TO DO TO THE READER. Tell them what to do.

If you ...

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Dave Allen SEO Presentation at SEO Meetup

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Birth of the Internet plaque at the w:William_...
Image via Wikipedia

Dave Allen, president of SEO Practice, gave an SEO presentation last night at the Minneapolis Internet & Search Marketing Authority February Meetup. It was kind of a weird experience because usually, these SEO meetups are just a roundtable ...

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No One Searches the Internet For Our Business

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I’ll be honest. I really didn’t think any business owner still believed that. I haven’t heard, “no one searches the Internet for our business” in years.

But I had a call yesterday from a potential client who told me that they wanted a website copywriter to make their web copy more sales and marketing oriented. When I asked him about search engine optimization, he told ...

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