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	<title> &#187; guerilla marketing research</title>
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	<pubDate>Wed, 31 Dec 2008 16:24:30 +0000</pubDate>
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		<title>Small Business Can&#8217;t Afford Exploratory Marketing Research</title>
		<link>http://wordsmithbob.com/blog/small-business-cant-afford-exploratory-marketing-research</link>
		<comments>http://wordsmithbob.com/blog/small-business-cant-afford-exploratory-marketing-research#comments</comments>
		<pubDate>Fri, 29 Feb 2008 16:09:12 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[small business guerrilla marketing]]></category>

		<category><![CDATA[Bob Kaden]]></category>

		<category><![CDATA[exploratory marketing research]]></category>

		<category><![CDATA[guerilla marketing research]]></category>

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		<description><![CDATA[Exploratory marketing research is often used by large companies to stay ahead of consumer thinking, according to Bob Kaden, author of the book Guerrilla Marketing Research. However, this is a luxury small business simply can&#8217;t afford. Not to mention, most of us need to focus on targeted marketing and educating potential customers rather than making [...]


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