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  I’ve seen two tag lines recently that really impress me:

VAN EX - Every Time You Call Us…We Deliver

Pro Staff - Talent That Works

Why am I so impressed with these two tag lines?

Because they both operate on more than one level. Let’s do a little quick analysis to see why these two tag lines work and what makes them special.

First, let’s look at VAN EX - Every Time You Call Us…We Deliver

On the first and obvious level, they tell us that every time we call them, your package will get delivered, which implies a guarantee of delivery.