Jay Abraham

As you may know, I’m a big fan of Jay Abraham. So when I’m looking for a new marketing idea, I often turn to his “Getting Everything You Can Out Of All You’ve Got” book.

Today, I was reading up on referrals. If you really are focused on customer or client satisfaction, this is a great way to leverage that relationship.

If you’re that kind of business person, sometimes it’s difficult to see the Return On Investment (ROI) from all that great service. Other than the customer or client coming back to you for more business. A formal referral system leverages or multiplies the essence of all that extra work you put into every customer of client.

Jay Abraham just reminded me of an important point about small business advertising. It is nothing but good salesmanship on paper or on a screen. He made a fabulous point about cutesy, witty, flippant or "branding" ads or commercials.

If you own a small business, you either have salespeople working for you or you do your own selling. Either way, would you ever make a pitch or presentation to a potential client or customer by being cutesy, witty, flippant or by making a "general branding statement"?