Small business marketing is nothing but salesmanship…

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laptop-guy Jay Abraham just reminded me of an important point about small business advertising. It is nothing but good salesmanship on paper or on a screen. He made a fabulous point about cutesy, witty, flippant or "branding" ads or commercials.

If you own a small business, you either have salespeople working for you or you do your own selling. Either way, would you ...

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The Risk-Reversal Guarantee by Jay Abraham

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As you may have read on other occasions, I’m a big fan of Jay Abraham. I was reading his book “Getting Everything You Can Out Of All You’ve Got” last night, and came across the chapter on risk-reversal guarantees.

You might be asking yourself what does that have to do with web copywriting or marketing? It has everything to do with it. Jay is a firm believer (as am I) that hype doesn’t sell anything. Hype as in hyperbole. Hyperbole is ...

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