As you may know, I’m a big fan of Jay Abraham. So when I’m looking for a new marketing idea, I often turn to his “Getting Everything You Can Out Of ...Continue Reading ?
Jay Abraham just reminded me of an important point about small business advertising. It is nothing but good salesmanship on paper or on a screen. He made a fabulous point about cutesy, witty, flippant or "branding" ads or commercials.
If you own a small business, you either have salespeople working for you or you do your own selling. Either way, would you ...Continue Reading ?
As you may have read on other occasions, I’m a big fan of Jay Abraham. I was reading his book “Getting Everything You Can Out Of All You’ve Got” last night, and came across the chapter on risk-reversal guarantees.
You might be asking yourself what does that have to do with web copywriting or marketing? It has everything to do with it. Jay is a firm believer (as am I) that hype doesn’t sell anything. Hype as in hyperbole. Hyperbole is ...Continue Reading ?