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	<title> &#187; Jay Abraham</title>
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	<link>http://wordsmithbob.com/blog</link>
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	<pubDate>Wed, 31 Dec 2008 16:24:30 +0000</pubDate>
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		<title>Referrals - least expensive, lowest risk, highest potential return for getting new customers or clients</title>
		<link>http://wordsmithbob.com/blog/referrals-least-expensive-lowest-risk-highest-potential-return-for-getting-new-customers-or-clients</link>
		<comments>http://wordsmithbob.com/blog/referrals-least-expensive-lowest-risk-highest-potential-return-for-getting-new-customers-or-clients#comments</comments>
		<pubDate>Mon, 28 Jul 2008 12:33:20 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[Jay Abraham]]></category>

		<category><![CDATA[local business marketing]]></category>

		<category><![CDATA[offline marketing]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[word of mouth marketing]]></category>

		<category><![CDATA[Getting Everything YOu Can Out Of All YOu've Got]]></category>

		<category><![CDATA[recommended business book]]></category>

		<category><![CDATA[referrals]]></category>

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		<description><![CDATA[ As you may know, I&#8217;m a big fan of Jay Abraham. So when I&#8217;m looking for a new marketing idea, I often turn to his &#8220;Getting Everything You Can Out Of All You&#8217;ve Got&#8221; book.
Today, I was reading up on referrals. If you really are focused on customer or client satisfaction, this is a [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/the-8020-rule-80-of-your-profits-come-from-20-of-your-customers-or-clients' rel='bookmark' title='Permanent Link: The 80/20 Rule - 80% of Your Profits Come From 20% of Your Customers or Clients'>The 80/20 Rule - 80% of Your Profits Come From 20% of Your Customers or Clients</a> <small> The 80/20 rule pops up all the time. And...</small></li><li><a href='http://wordsmithbob.com/blog/the-risk-reversal-guarantee-by-jay-abraham' rel='bookmark' title='Permanent Link: The Risk-Reversal Guarantee by Jay Abraham'>The Risk-Reversal Guarantee by Jay Abraham</a> <small>As you may have read on other occasions, I&#8217;m a...</small></li><li><a href='http://wordsmithbob.com/blog/learn-from-your-customers-and-clients' rel='bookmark' title='Permanent Link: Learn From Your Customers and Clients'>Learn From Your Customers and Clients</a> <small> Are you learning from your customers and clients? If...</small></li></ol>]]></description>
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		<title>Small business marketing is nothing but salesmanship&#8230;</title>
		<link>http://wordsmithbob.com/blog/small-business-marketing-is-nothing-but-salesmanship</link>
		<comments>http://wordsmithbob.com/blog/small-business-marketing-is-nothing-but-salesmanship#comments</comments>
		<pubDate>Sat, 05 Apr 2008 21:09:47 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[Jay Abraham]]></category>

		<category><![CDATA[small business advertising]]></category>

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	<category>pitch focused</category>
	<category>salesmanship</category>
	<category>witty</category>
	<category>cutesy</category>
	<category>flippant</category>
	<category>branding</category>
	<category>branding</category>
	<category>pitch</category>
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		<description><![CDATA[ Jay Abraham just reminded me of an important point about small business advertising. It is nothing but good salesmanship on paper or on a screen. He made a fabulous point about cutesy, witty, flippant or &#34;branding&#34; ads or commercials.
If you own a small business, you either have salespeople working for you or you do [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn' rel='bookmark' title='Permanent Link: Bad booth design at the Business After Hours in St. Paul, MN'>Bad booth design at the Business After Hours in St. Paul, MN</a> <small>I was amazed by how many of the booths at the...</small></li><li><a href='http://wordsmithbob.com/blog/your-most-important-client-or-customer' rel='bookmark' title='Permanent Link: Your Most Important Client or Customer'>Your Most Important Client or Customer</a> <small>Your most important customer or client is yourself. That may...</small></li><li><a href='http://wordsmithbob.com/blog/doing-good-by-doing-good-giving-back-to-the-community-is-great-marketing' rel='bookmark' title='Permanent Link: Doing Good by Doing Good - Giving Back to the Community is Great Marketing'>Doing Good by Doing Good - Giving Back to the Community is Great Marketing</a> <small>I received an email today from a client who was...</small></li></ol>]]></description>
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