Backlinks to your website are one of the major guages that Google, Yahoo and MSN use to determine how important your website is to web searchers. It’s the ultimate form of democracy.
The search engines see backlinks (links from another website to yours) as a vote of confidence. It basically says that the information on your website is so valuable that someone else is willing to send their visitors to you for information without asking for a link back.
This is sometimes a point of confusion for business owners. They often get offers from linking strategy firms offering to conduct a backlink campaign. Unfortunately, this never works.
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