Great NY Times article on using Twitter for small business

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Twitter for Small Business - NY Times articleThe NY Times has a great article on using Twitter for small business marketing. It was especially written about small businesses who have a small store or street vending cart and may not even have a website.

However, don’t just think, “Well, I don’t have a small store or ...

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Boost Sales in a Recession Using Local Celebrities

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Celebrity marketing for local businessBoosting sales in a recession using local celebrities probably sounds like an expensive option to most small to mid-size businesses. But when everyone is in the same boat, everything is negotiable.

However, right now, you need to be thinking outside the box. Or at least, your marketing team should be thinking outside the box. So let’s take a minute and see if ...

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Creating Content Is As Easy As An Email

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St. Augustine writing, revising, and re-writin...
Image via Wikipedia

I just got off the phone from a short training meeting with a new employee at a client’s office. This young lady has been handed the job of Internet Content Developer (I don’t know if that’s her official title or not but that’s what she’ll be doing) ...

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Beware Internet Marketing Gurus

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Internet-Marketing-Gurus Internet marketing “gurus” are like ants on a sugar cube.There are hundreds of them swarming all over the Internet. And the vast majority of them are full of crap.

Now I’ll be the first to admit that there are some people out there who really know their stuff. But how do you tell whether you’re going to get a ...

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Social Media Case Study on GoGirl

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GoGirl logo and taglineI went to my first Social Media Breakfast last week. The presentation by Risdall Online Marketing Group was impressive. So impressive I took 2 1/2 pages of notes.

They had one tough assignment. Selling what, for want of a better term, is a feminine urinary device. The device was created by FemMed, Inc., so that women with medical issues such as ...

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