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	<title> &#187; marketing</title>
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	<link>http://wordsmithbob.com/blog</link>
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	<pubDate>Wed, 31 Dec 2008 16:24:30 +0000</pubDate>
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		<title>Your Most Important Client or Customer</title>
		<link>http://wordsmithbob.com/blog/your-most-important-client-or-customer</link>
		<comments>http://wordsmithbob.com/blog/your-most-important-client-or-customer#comments</comments>
		<pubDate>Sat, 22 Nov 2008 21:43:54 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
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		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[clients]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[gantt chart]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[project management]]></category>

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		<description><![CDATA[Your most important customer or client is yourself. That may sound strange but it&#8217;s a fact. And I can prove it to you.
Every business owner has some method of keeping track of jobs or projects. I don&#8217;t care if you&#8217;re a service business, a product business, or a combination of the two. You&#8217;re constantly tracking customers, [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/the-client-from-hell' rel='bookmark' title='Permanent Link: The Client From Hell'>The Client From Hell</a> <small>We&#8217;ve all had them. Clients who are never satisfied, or...</small></li><li><a href='http://wordsmithbob.com/blog/the-8020-rule-80-of-your-profits-come-from-20-of-your-customers-or-clients' rel='bookmark' title='Permanent Link: The 80/20 Rule - 80% of Your Profits Come From 20% of Your Customers or Clients'>The 80/20 Rule - 80% of Your Profits Come From 20% of Your Customers or Clients</a> <small> The 80/20 rule pops up all the time. And...</small></li><li><a href='http://wordsmithbob.com/blog/configurators-are-hot-new-tools-for-small-business-websites' rel='bookmark' title='Permanent Link: Configurators are hot new tools for small business websites'>Configurators are hot new tools for small business websites</a> <small>Actually, website configurators are not new. But the idea that...</small></li></ol>]]></description>
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		</item>
		<item>
		<title>Pyro Marketing has some good ideas&#8230;</title>
		<link>http://wordsmithbob.com/blog/pyro-marketing-has-some-good-ideas</link>
		<comments>http://wordsmithbob.com/blog/pyro-marketing-has-some-good-ideas#comments</comments>
		<pubDate>Fri, 24 Oct 2008 15:26:48 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
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		<category><![CDATA[business marketing]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[Greg Stielstra]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Pyro Marketing]]></category>

		<category><![CDATA[PyroMarketing]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/pyro-marketing-has-some-good-ideas</guid>
		<description><![CDATA[ Pyro Marketing by Greg Stielstra is a marketing book based on the idea that if you promote your product to the people most likely to buy, then give them the right experience, your public will sell your product or service for you.
While I don&#8217;t necessarily agree with the book on a number of detail [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/small-business-cant-afford-exploratory-marketing-research' rel='bookmark' title='Permanent Link: Small Business Can&#8217;t Afford Exploratory Marketing Research'>Small Business Can&#8217;t Afford Exploratory Marketing Research</a> <small>Exploratory marketing research is often used by large companies to...</small></li><li><a href='http://wordsmithbob.com/blog/traditional-publisher-versus-self-publishing-for-business-books' rel='bookmark' title='Permanent Link: Traditional Publisher versus Self-Publishing for Business Books'>Traditional Publisher versus Self-Publishing for Business Books</a> <small>When you look at the options for publishing a business...</small></li><li><a href='http://wordsmithbob.com/blog/seth-godin-is-a-liar-and-by-his-own-admission-a-very-good-one' rel='bookmark' title='Permanent Link: Seth Godin Is A Liar. And By His Own Admission, A Very Good One.'>Seth Godin Is A Liar. And By His Own Admission, A Very Good One.</a> <small>I&#8217;m reading Seth Godin&#8217;s book All Marketers Are Liars. It&#8217;s...</small></li></ol>]]></description>
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		<title>Beware Internet Marketing Gurus</title>
		<link>http://wordsmithbob.com/blog/beware-internet-marketing-gurus</link>
		<comments>http://wordsmithbob.com/blog/beware-internet-marketing-gurus#comments</comments>
		<pubDate>Mon, 29 Sep 2008 14:06:50 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
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		<category><![CDATA[Jay Abraham]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[SEO training]]></category>

		<category><![CDATA[business website marketing]]></category>

		<category><![CDATA[do-it-yourself search engine optimization]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engine optimization training]]></category>

		<category><![CDATA[gurus]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[marketing]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/beware-internet-marketing-gurus</guid>
		<description><![CDATA[ Internet marketing &#8220;gurus&#8221; are like ants on a sugar cube.There are hundreds of them swarming all over the Internet. And the vast majority of them are full of crap.
Now I&#8217;ll be the first to admit that there are some people out there who really know their stuff. But how do you tell whether you&#8217;re [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/are-you-search-engine-optimizing-your-website-articles' rel='bookmark' title='Permanent Link: Are You Search Engine Optimizing Your Website Articles?'>Are You Search Engine Optimizing Your Website Articles?</a> <small> The problem with success is that you no longer have...</small></li><li><a href='http://wordsmithbob.com/blog/should-pay-per-click-be-part-of-your-online-marketing-strategy' rel='bookmark' title='Permanent Link: Should Pay Per Click be Part of Your Online Marketing Strategy?'>Should Pay Per Click be Part of Your Online Marketing Strategy?</a> <small>Let me say, first of all, that I don’t do...</small></li><li><a href='http://wordsmithbob.com/blog/your-links-page-can-be-a-big-boost-to-online-sales' rel='bookmark' title='Permanent Link: Your Links Page can be a Big Boost to Online Sales'>Your Links Page can be a Big Boost to Online Sales</a> <small>Most business people don’t understand the real difference between advertising...</small></li></ol>]]></description>
		<wfw:commentRss>http://wordsmithbob.com/blog/beware-internet-marketing-gurus/feed</wfw:commentRss>
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		<title>A Glass-A-Day Keeps The Botox Away&#8230;</title>
		<link>http://wordsmithbob.com/blog/a-glass-a-day-keeps-the-botox-away</link>
		<comments>http://wordsmithbob.com/blog/a-glass-a-day-keeps-the-botox-away#comments</comments>
		<pubDate>Mon, 01 Sep 2008 02:25:02 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[Marketing tips]]></category>

		<category><![CDATA[offline marketing]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[Botox]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing postcard]]></category>

		<category><![CDATA[Surdyks]]></category>

		<category><![CDATA[wine]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/a-glass-a-day-keeps-the-botox-away</guid>
		<description><![CDATA[ That may seem like a strange headline for a blog that&#8217;s supposed to be about small business marketing, search engine optimization, online marketing and copywriting. Believe it or not, it has everything to do with all of these things.
This was the headline for a marketing postcard we received from Surdyk&#8217;s Liquor &#38; Cheese Shop. [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/seth-godin-is-a-liar-and-by-his-own-admission-a-very-good-one' rel='bookmark' title='Permanent Link: Seth Godin Is A Liar. And By His Own Admission, A Very Good One.'>Seth Godin Is A Liar. And By His Own Admission, A Very Good One.</a> <small>I&#8217;m reading Seth Godin&#8217;s book All Marketers Are Liars. It&#8217;s...</small></li><li><a href='http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn' rel='bookmark' title='Permanent Link: Bad booth design at the Business After Hours in St. Paul, MN'>Bad booth design at the Business After Hours in St. Paul, MN</a> <small>I was amazed by how many of the booths at the...</small></li></ol>]]></description>
		<wfw:commentRss>http://wordsmithbob.com/blog/a-glass-a-day-keeps-the-botox-away/feed</wfw:commentRss>
		</item>
		<item>
		<title>Get The Most Marketing Bang For Your Buck - Rob A Bank!</title>
		<link>http://wordsmithbob.com/blog/get-the-most-marketing-bang-for-your-buck-rob-a-bank</link>
		<comments>http://wordsmithbob.com/blog/get-the-most-marketing-bang-for-your-buck-rob-a-bank#comments</comments>
		<pubDate>Sun, 24 Aug 2008 18:56:08 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[Bill Mitchell]]></category>

		<category><![CDATA[business marketing]]></category>

		<category><![CDATA[chief designer]]></category>

		<category><![CDATA[General Motors]]></category>

		<category><![CDATA[marketing]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/get-the-most-marketing-bang-for-your-buck-rob-a-bank</guid>
		<description><![CDATA[If you're going to steal ideas to improve your small business marketing, steal from the winners, not the losers...


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter' rel='bookmark' title='Permanent Link: Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;'>Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;</a> <small>I received this in the Entireweb Newsletter today. While it belabors...</small></li><li><a href='http://wordsmithbob.com/blog/awareness-builds-a-better-website' rel='bookmark' title='Permanent Link: Awareness Builds a Better Website'>Awareness Builds a Better Website</a> <small>When was the last time you actually visited your website?...</small></li><li><a href='http://wordsmithbob.com/blog/the-irresistible-offer-by-mark-joyner' rel='bookmark' title='Permanent Link: The Irresistible Offer by Mark Joyner'>The Irresistible Offer by Mark Joyner</a> <small>The Irresistible Offer is an excellent book by Mark Joyner....</small></li></ol>]]></description>
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		<title>Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;</title>
		<link>http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter</link>
		<comments>http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter#comments</comments>
		<pubDate>Tue, 06 May 2008 22:49:54 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[Entireweb Newsletter]]></category>

		<category><![CDATA[marketing]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter</guid>
		<description><![CDATA[I received this in the Entireweb Newsletter today. While it belabors (to me) the obvious, it makes a very good point that all small businesses need to learn but never seem to get:
Be Unique
Make sure your visual marketing is as distinct and individual as your organization. What&#8217;s the first thing that comes to mind when you [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/great-lessons-in-small-business-marketing' rel='bookmark' title='Permanent Link: Great Lessons in Small Business Marketing'>Great Lessons in Small Business Marketing</a> <small>I found this article online a couple weeks back and realized it...</small></li><li><a href='http://wordsmithbob.com/blog/e-newsletter-is-a-great-way-to-keep-em-coming-back' rel='bookmark' title='Permanent Link: E-Newsletter is a Great Way to Keep &#8216;Em Coming Back'>E-Newsletter is a Great Way to Keep &#8216;Em Coming Back</a> <small>I was recently at a great presentation by a local business...</small></li><li><a href='http://wordsmithbob.com/blog/why-no-one-subscribes-to-your-online-newsletter-or-ezine' rel='bookmark' title='Permanent Link: Why No One Subscribes to Your Online Newsletter or Ezine'>Why No One Subscribes to Your Online Newsletter or Ezine</a> <small>I don’t know how many times I have come to...</small></li></ol>]]></description>
		<wfw:commentRss>http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter/feed</wfw:commentRss>
		</item>
		<item>
		<title>Bad booth design at the Business After Hours in St. Paul, MN</title>
		<link>http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn</link>
		<comments>http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn#comments</comments>
		<pubDate>Sat, 26 Apr 2008 19:12:45 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[Show booth advice]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[show booth]]></category>

		<category><![CDATA[small business]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn</guid>
		<description><![CDATA[I was amazed by how many of the booths at the Business After Hours were really badly set up. The most basic tenets of trade show booth design were completely ignored by most of the small and mid-sized businesses there. The interesting thing is, most of them made the same mistakes that small businesses make on all [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/small-business-marketing-is-nothing-but-salesmanship' rel='bookmark' title='Permanent Link: Small business marketing is nothing but salesmanship&#8230;'>Small business marketing is nothing but salesmanship&#8230;</a> <small> Jay Abraham just reminded me of an important point...</small></li><li><a href='http://wordsmithbob.com/blog/your-most-important-client-or-customer' rel='bookmark' title='Permanent Link: Your Most Important Client or Customer'>Your Most Important Client or Customer</a> <small>Your most important customer or client is yourself. That may...</small></li><li><a href='http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter' rel='bookmark' title='Permanent Link: Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;'>Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;</a> <small>I received this in the Entireweb Newsletter today. While it belabors...</small></li></ol>]]></description>
		<wfw:commentRss>http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn/feed</wfw:commentRss>
		</item>
		<item>
		<title>Great Lessons in Small Business Marketing</title>
		<link>http://wordsmithbob.com/blog/great-lessons-in-small-business-marketing</link>
		<comments>http://wordsmithbob.com/blog/great-lessons-in-small-business-marketing#comments</comments>
		<pubDate>Mon, 21 Apr 2008 13:05:43 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[free trade]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[stories]]></category>

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		<guid isPermaLink="false">http://wordsmithbob.com/blog/great-lessons-in-small-business-marketing</guid>
		<description><![CDATA[I found this article online a couple weeks back and realized it eloquently explained why so much small business marketing doesn&#8217;t work.
Regardless of your viewpoint on free trade, read what this guy says and really absorb it. Think about it. And then apply it or ask your marketing person to utilize this idea in your marketing. Remember, [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/seth-godin-is-a-liar-and-by-his-own-admission-a-very-good-one' rel='bookmark' title='Permanent Link: Seth Godin Is A Liar. And By His Own Admission, A Very Good One.'>Seth Godin Is A Liar. And By His Own Admission, A Very Good One.</a> <small>I&#8217;m reading Seth Godin&#8217;s book All Marketers Are Liars. It&#8217;s...</small></li><li><a href='http://wordsmithbob.com/blog/linked-in-is-a-great-way-to-get-answers-to-business-questions-from-business-people' rel='bookmark' title='Permanent Link: linked in is a great way to get answers to business questions from business people'>linked in is a great way to get answers to business questions from business people</a> <small> If you don&#8217;t have a LinkedIn account, start out...</small></li><li><a href='http://wordsmithbob.com/blog/entireweb-newsletter-made-an-important-point-about-small-business-marketing-in-their-latest-newsletter' rel='bookmark' title='Permanent Link: Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;'>Entireweb Newsletter made an important point about small business marketing in their latest newsletter&#8230;</a> <small>I received this in the Entireweb Newsletter today. While it belabors...</small></li></ol>]]></description>
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