marketing

I was amazed by how many of the booths at the Business After Hours were really badly set up. The most basic tenets of trade show booth design were completely ignored by most of the small and mid-sized businesses there. The interesting thing is, most of them made the same mistakes that small businesses make on all their marketing materials, including websites.

One of the things that good marketing materials (including websites and show booths) should do is weed out the people you don’t want to talk to. How many times have you been at a show and watched people go by because you were talking to someone that turned out to be a waste of your time? Don’t put the name of your company at the top of your show panel.

I found this article online a couple weeks back and realized it eloquently explained why so much small business marketing doesn’t work.

Regardless of your viewpoint on free trade, read what this guy says and really absorb it. Think about it. And then apply it or ask your marketing person to utilize this idea in your marketing. Remember, your customers are all human beings regardless if they are B2C or B2B. Human stories sell.