MIMA

Ginny Reddish, author of Letting Go Of The Words: Writing Web Content That Works, spoke at the Minnesota Interactive Marketing Association (MIMA) event this morning on website content. While I’m a copywriter specializing in writing copy and content for websites, I picked up some great pointers from her. She also reinforced a lot of my “beliefs” about copy and content on websites.

Ginny Redish is definitely a content ”evangelist.” which works for me because so am I. But enough blah, blah. Let’s take a look at her major points:

This was an event worth attending. Even though Bill’s presentation was a very high level overview of SEO, PPC and overall search integration, I learned quite a bit. Bill comes from the data end of online marketing, and in his closing remarks, he made several comments that jibe completely with my own views on marketing.

He stated that most marketing firms are run by “creatives” who manage to sell clients on “really cool” or really slick marketing campaigns. These might win marketing “art” awards, but they rarely achieve the client’s goals.