I’ve seen two tag lines recently that really impress me:
VAN EX - Every Time You Call Us…We Deliver
Pro Staff - Talent That Works
Why am I so impressed with these two tag lines?
Because they both operate on more than one level. Let’s do a little quick analysis to see why these two tag lines work and what makes them special.
First, let’s look at VAN EX - Every Time You Call Us…We Deliver
On the first and obvious level, they tell us that every time we call them, your package will get delivered, which implies a guarantee of delivery.
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