profits

The 80/20 rule pops up all the time. And for good reason. It works. If you really take the time to analyze your customer or client base, you will find that 20% of your customers or clients are generating 80% of your revenues.

And the other 80% are costing you way more than they are worth in time, trouble and expenses.

So what’s the solution?

You need to really dig into that 20% and find out why they keep coming back to you. Because they are the answer to growing your business with only low cost, high return, premium clients or customers.