Boost Sales in a Recession Using Local Celebrities

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Celebrity marketing for local businessBoosting sales in a recession using local celebrities probably sounds like an expensive option to most small to mid-size businesses. But when everyone is in the same boat, everything is negotiable.

However, right now, you need to be thinking outside the box. Or at least, your marketing team should be thinking outside the box. So let’s take a minute and see if ...

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Entrepreneur Magazine had great recession advice in 2002…

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entrepreneur-cover-august-2002I was reading an old copy of Entrepreneur Magazine last night in bed. It was the August 2002 issue (I never throw any sales, business or marketing magazines away).

You may have heard me rant before that your website should be your top 24/7 sales leader. And that’s why I read books and magazines on selling more than I ...

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