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	<title> &#187; small business marketing</title>
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	<pubDate>Wed, 31 Dec 2008 16:24:30 +0000</pubDate>
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		<title>Your Most Important Client or Customer</title>
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		<comments>http://wordsmithbob.com/blog/your-most-important-client-or-customer#comments</comments>
		<pubDate>Sat, 22 Nov 2008 21:43:54 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
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		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[clients]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[gantt chart]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[project management]]></category>

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		<description><![CDATA[Your most important customer or client is yourself. That may sound strange but it&#8217;s a fact. And I can prove it to you.
Every business owner has some method of keeping track of jobs or projects. I don&#8217;t care if you&#8217;re a service business, a product business, or a combination of the two. You&#8217;re constantly tracking customers, [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/the-client-from-hell' rel='bookmark' title='Permanent Link: The Client From Hell'>The Client From Hell</a> <small>We&#8217;ve all had them. Clients who are never satisfied, or...</small></li><li><a href='http://wordsmithbob.com/blog/the-8020-rule-80-of-your-profits-come-from-20-of-your-customers-or-clients' rel='bookmark' title='Permanent Link: The 80/20 Rule - 80% of Your Profits Come From 20% of Your Customers or Clients'>The 80/20 Rule - 80% of Your Profits Come From 20% of Your Customers or Clients</a> <small> The 80/20 rule pops up all the time. And...</small></li><li><a href='http://wordsmithbob.com/blog/configurators-are-hot-new-tools-for-small-business-websites' rel='bookmark' title='Permanent Link: Configurators are hot new tools for small business websites'>Configurators are hot new tools for small business websites</a> <small>Actually, website configurators are not new. But the idea that...</small></li></ol>]]></description>
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		<title>Who&#8217;s your marketing competition? Las Vegas versus Disney World</title>
		<link>http://wordsmithbob.com/blog/whos-your-marketing-competition-las-vegas-versus-disney-world</link>
		<comments>http://wordsmithbob.com/blog/whos-your-marketing-competition-las-vegas-versus-disney-world#comments</comments>
		<pubDate>Sun, 06 Apr 2008 22:34:20 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[featured]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[Blockbuster]]></category>

		<category><![CDATA[business competitors]]></category>

		<category><![CDATA[Disney World]]></category>

		<category><![CDATA[Las Vegas]]></category>

		<category><![CDATA[marketing competition]]></category>

		<category><![CDATA[Netflix]]></category>

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		<description><![CDATA[I had an interesting conversation with the Vice President of a local web design firm the other day at the Twins game. I do some copy-writing and search engine optimization for their marketing and web design clients and they were kind enough to invite me to a company outing at the Metrodome (the Twins beat the Kansas City Royals [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/pyro-marketing-has-some-good-ideas' rel='bookmark' title='Permanent Link: Pyro Marketing has some good ideas&#8230;'>Pyro Marketing has some good ideas&#8230;</a> <small> Pyro Marketing by Greg Stielstra is a marketing book...</small></li><li><a href='http://wordsmithbob.com/blog/beware-internet-marketing-gurus' rel='bookmark' title='Permanent Link: Beware Internet Marketing Gurus'>Beware Internet Marketing Gurus</a> <small> Internet marketing &#8220;gurus&#8221; are like ants on a sugar...</small></li><li><a href='http://wordsmithbob.com/blog/writing-website-copy-benefits-versus-features' rel='bookmark' title='Permanent Link: Writing Website Copy - Benefits versus Features'>Writing Website Copy - Benefits versus Features</a> <small>Yes, benefits versus features is a question as old as...</small></li></ol>]]></description>
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		<title>Small business marketing is nothing but salesmanship&#8230;</title>
		<link>http://wordsmithbob.com/blog/small-business-marketing-is-nothing-but-salesmanship</link>
		<comments>http://wordsmithbob.com/blog/small-business-marketing-is-nothing-but-salesmanship#comments</comments>
		<pubDate>Sat, 05 Apr 2008 21:09:47 +0000</pubDate>
		<dc:creator>WordsmithBob</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[Jay Abraham]]></category>

		<category><![CDATA[small business advertising]]></category>

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	<category>pitch focused</category>
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	<category>flippant</category>
	<category>branding</category>
	<category>branding</category>
	<category>pitch</category>
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		<description><![CDATA[ Jay Abraham just reminded me of an important point about small business advertising. It is nothing but good salesmanship on paper or on a screen. He made a fabulous point about cutesy, witty, flippant or &#34;branding&#34; ads or commercials.
If you own a small business, you either have salespeople working for you or you do [...]


Related posts:<ol><li><a href='http://wordsmithbob.com/blog/bad-booth-design-at-the-business-after-hours-in-st-paul-mn' rel='bookmark' title='Permanent Link: Bad booth design at the Business After Hours in St. Paul, MN'>Bad booth design at the Business After Hours in St. Paul, MN</a> <small>I was amazed by how many of the booths at the...</small></li><li><a href='http://wordsmithbob.com/blog/your-most-important-client-or-customer' rel='bookmark' title='Permanent Link: Your Most Important Client or Customer'>Your Most Important Client or Customer</a> <small>Your most important customer or client is yourself. That may...</small></li><li><a href='http://wordsmithbob.com/blog/doing-good-by-doing-good-giving-back-to-the-community-is-great-marketing' rel='bookmark' title='Permanent Link: Doing Good by Doing Good - Giving Back to the Community is Great Marketing'>Doing Good by Doing Good - Giving Back to the Community is Great Marketing</a> <small>I received an email today from a client who was...</small></li></ol>]]></description>
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