small business websites

The short answer? No. Google Page Rank gets bandied about quite a bit by people who really don’t know anything about SEO but want to pretend they do.

Google Page Rank is really all about trust. Google looks at a number of factors when anointing web sites with Page Rank but none of them have much to do with Search Engine Optimization.

Mostly, Google looks at how long your web site has been around. Their theory is that the longer your web site has been around, the more likely you are a going concern that isn’t going to shut down next week.

When was the last time you had your web site checked for broken links? I know I can sound like a broken record sometimes but the search engines really don’t like badly maintained web sites.

Regular maintenance of your web site is an important part of search engine optimization and keeping your web site rising in the search engine rankings. It’s also good for business.

How many times have you gone to a web site and clicked on a link only to get an error message? How do you react? what do you think when a site seems to have problems or isn’t well maintained?