Reid of Bottom Line Business Advisors, Inc. was the featured speaker last night at the TC Entrepreneurs event at Best Buy headquarters. If you weren’t there you missed a great networking opportunity along with Jim’s speech and a fiery (as always) inspirational speech by Kenny Ray Morgan on procrastination.
Jim covered “Secrets to Successfully Marketing Your Service Business”. He opened defining the difference (from a marketer’s standpoint) between a product-based business and a service-based business. Trying to define the intangibles of a service business versus the tangibles of a product business.


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