Great NY Times article on using Twitter for small business

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Twitter for Small Business - NY Times articleThe NY Times has a great article on using Twitter for small business marketing. It was especially written about small businesses who have a small store or street vending cart and may not even have a website.

However, don’t just think, “Well, I don’t have a small store or ...

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Bad Marketing Examples #2

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Bad marketing examples belong in the trashTalk about worthless old-school marketing. I’m talking about the Idaho Potatoes commercial with Denise Austin. It’s embarrassing. Get a celebrity to talk about how wonderful your product is. What a useless commercial.

They should take a lesson from HGTV. HGTV commercials are usually “how-tos” for various products or projects. That get’s people’s attention. That gives them something of value that ...

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Social Media Case Study on GoGirl

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GoGirl logo and taglineI went to my first Social Media Breakfast last week. The presentation by Risdall Online Marketing Group was impressive. So impressive I took 2 1/2 pages of notes.

They had one tough assignment. Selling what, for want of a better term, is a feminine urinary device. The device was created by FemMed, Inc., so that women with medical issues such as ...

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