Headlines are the key to everything. Try an experiment. The next time you’re in the checkout line at your grocery store, notice if you scan the magazines conveniently placed right there by the checkout line.
You probably scan all of them. In fact, you probably read the headlines and mini-headlines before you bother to look at the name of the magazine.
Some of the headlines make you laugh, some get you curious, and some might even make you pick up the magazine and thumb through it or toss it onto the moving belt along with the veges and ice cream.
Recent Comments