website copy

Search engine optimization is not a one way street although it feels like it sometimes. One of my clients recently rewrote the headlines and some of the copy I wrote because the requirements of SEO made some of it awkward.

I actually was okay with most of their changes. It will affect their placement but it won’t hurt too much. They will still get more traffic than they are getting now but they won’t ever be first page on the search engines.

My two big issues were that one, they didn’t consult me at all before making the changes, and two, they didn’t use my Home page copy at all.

Ginny Reddish, author of Letting Go Of The Words: Writing Web Content That Works, spoke at the Minnesota Interactive Marketing Association (MIMA) event this morning on website content. While I’m a copywriter specializing in writing copy and content for websites, I picked up some great pointers from her. She also reinforced a lot of my “beliefs” about copy and content on websites.

Ginny Redish is definitely a content ”evangelist.” which works for me because so am I. But enough blah, blah. Let’s take a look at her major points: