Call To Action is Number One Priority in Website Copy

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Google Inc.
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Your call to action is your number one priority when wrting website copy. Or it should be. Too many websites make the mistake of just putting information on a page and leaving it to the reader to decide what to do.

NEVER LEAVE WHAT TO DO TO THE READER. Tell them ...

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Anchor Tags Are Important in eNewsletters, Websites, Blogs and Email Marketing

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Boy, there is just no limit to how important anchor links and anchor tags are. I could write an entire article on the importance of anchor tags but for now, let’s just go over some of the essentials so you begin using them

I’ll bet your first question is, “What the heck is an anchor tag?” And your second question is, “what’s so damned important about anchor tags?” I’ll tell you right now. Anchor tags can be ...

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Website Copywriting for SEO and Sales Conversion Requires Compromise & Complicity

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Search engine optimization is not a one way street although it feels like it sometimes. One of my clients recently rewrote the headlines and some of the copy I wrote because the requirements of SEO made some of it awkward.

I actually was okay with most of their changes. It will affect their placement but it won’t hurt too much. They will still get more ...

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Writing Website Copy – Benefits versus Features

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Yes, benefits versus features is a question as old as the hills in copywriting and it’s no different with website copywriting. But I still see so many websites full of features with no benefits that are aimed directly at the potential customer or client.

And I still get copy-writing clients who insist that I write all about their wonderful product or service rather than address the needs of the client. I try to explain to them that very few people out ...

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