website marketing

Dick Powell from Sales Force XP forwarded me an article from Chief Marketer Report about “Five Ways To Make SEO Work For You.” While the article was mildly interesting, what really got me going me was the article’s opening comment:

How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure.

I read an interesting article today from BIZREPORT magazine for online marketers. The article was titled “How Local Websites Are Making Money”. The following are the two quotes that really caught my eye:

“With more consumers logging on to the Internet to research products, buy tickets or get the daily news, marketers feel the Internet is the best place to convert researchers and window shoppers into buyers.”

“Researchers at Borrell Associates expect the local online ad spend to continue growth; they forecast a 50% growth rate for 2008. This is despite an apparent recession in the general US economy and a decline in retail sales over the first quarter.”