If you are using Google Analytics like I am for your small business website (it’s free), I hope you are getting the monthly reports and using them to improve your website and it’s performance. However, Google Analytics only allows you to compare your business website’s performance against itself from month to month and year to year.
With Google’s new service, Google Benchmarking, you finally have the opportunity to compare your website performance against your competitors. Every time a competitor signs up for Google Benchmarking, it adds another site’s statistics to help you compare your site to others in your industry.
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