Why Every Business Website Needs a Blog

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If you’re a business owner, I bet you hear it all the time. “You need a blog…” “you gotta start a blog…” “blogs are the hottest thing going for businesses…”

And then you ask yourself, “why the hell do I need a blog?” And then you say, “I don’t have time to write a blog.” And then you go on about running your business and completely forget about the idea until the next time someone says, ”you gotta blog…”

Okay, here’s why every business website should have a blog:

1.  It’s great for search engine placement

Google loves content. The more relevant content the better. And every blog entry is considered by the search engines as a new page of content. Even if it’s just a paragraph. And increasing relevant content moves you up in the rankings.

2.  If your blog is really informative…

with short case studies and solid advice, your customers or clients will be visiting regularly. That keeps you in front of them much better than even a newsletter could.

3.  Blogging can be a cheap easy alternative to a website…

for new businesses. A blog is free. And you can constantly be adding content without having to pay a web designer or web host to add the content to your website.

4.  As your business gets bigger…

blogging is an effective alternative to putting out press releases or doing press conferences. And you are in control of what gets out. No chance of a slip up or embarrassing statement.

5.  Unless you regularly put new content on your website…

most people will never return to your website because it’s stale and the information is old. A blog introduces fresh new content regularly and gives people a reason to return to your website. In that way, if most of your blog entries reference new information or services on your website and link to that information or service, you’ve got a constant promotion machine feeding your website.

6.  Great source of new, one-way links to your website

If you have your blog as part of your website, every time someone links to your blog or a blog entry, that’s a powerful incentive to Google to push you higher in the rankings. And it’s one more way for people to find your website and be introduced to your product or service.

All that said, I don’t know a single business owner who has the time to create new content from scratch on a regular basis. Click the following link if you want some great ideas on how to create new content and blog entries quick and easy. Because you need every advantage you can get.

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About the Author:

Bob McClain or WordsmithBob, is a retired website copywriter in Minneapolis and St. Paul, Minnesota. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore.
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Comments

  1. Pamela Grover  November 26, 2007

    Another reason to have a blog might be to offer referrals to other great companies. When someone writes a review or gives a glowing referral to a product or service that they’ve used, I am not only receiving valuable information from an expert but it’s research I didn’t have to spend time doing. And can’t we all think of a company or product that deserves our praise?

  2. WordsmithBob  November 26, 2007

    Good point, Pamela. There are a lot of reasons to write a blog besides the ones I listed. You can also use it to talk about successful campaigns or spread the word about a great product or service you’ve used. Just like great web copy, a blog shouldn’t be just “all about you.”

  3. Online Marketing Blog  June 22, 2010

    Fresh content marketing has become a major technique to deploy by the site owners. Google has recently been paying a lot more attention to the fresh content published on the sites.

    Blogging is the most convenient way of publishing content on a site. It helps business owners write and publish anytime they want without being in need of a professional html expert to help them. So, I totally agree with you Bob that we should be publishing from our blog almost everyday.

    Rahman Mehraby
    Site Booster Blog

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