If you’re a business owner, I bet you hear it all the time. “You need a blog…” “you gotta start a blog…” “blogs are the hottest thing going for businesses…”
And then you ask yourself, “why the hell do I need a blog?” And then you say, “I don’t have time to write a blog.” And then you go on about running your business and completely forget about the idea until the next time someone says, ”you gotta blog…”
Okay, here’s why every business website should have a blog:
1. It’s great for search engine placement
Google loves content. The more relevant content the better. And every blog entry is considered by the search engines as a new page of content. Even if it’s just a paragraph. And increasing relevant content moves you up in the rankings.
2. If your blog is really informative…
with short case studies and solid advice, your customers or clients will be visiting regularly. That keeps you in front of them much better than even a newsletter could.
3. Blogging can be a cheap easy alternative to a website…
for new businesses. A blog is free. And you can constantly be adding content without having to pay a web designer or web host to add the content to your website.
4. As your business gets bigger…
blogging is an effective alternative to putting out press releases or doing press conferences. And you are in control of what gets out. No chance of a slip up or embarrassing statement.
5. Unless you regularly put new content on your website…
most people will never return to your website because it’s stale and the information is old. A blog introduces fresh new content regularly and gives people a reason to return to your website. In that way, if most of your blog entries reference new information or services on your website and link to that information or service, you’ve got a constant promotion machine feeding your website.
6. Great source of new, one-way links to your website
If you have your blog as part of your website, every time someone links to your blog or a blog entry, that’s a powerful incentive to Google to push you higher in the rankings. And it’s one more way for people to find your website and be introduced to your product or service.
All that said, I don’t know a single business owner who has the time to create new content from scratch on a regular basis. Click the following link if you want some great ideas on how to create new content and blog entries quick and easy. Because you need every advantage you can get.Share