Writing Articles is a Great Way to Publicize Your Expertise

I write articles once a month for my own website. It adds relevant content to my website (something the search engines love) and it shows visitors who might be “checking me out” that I’m an expert on the subject of web copy writing and search engine optimization.

It’s a great way for you to do the same thing. However, there are other venues for your articles. Small local newspapers are always on the lookout for an “expert” to write regular articles for the paper.

You probably won’t get paid for the articles but it puts you in front of their subscribers and establishes you as the local expert on whatever your business is. This is a wonderful marketing method for local retailers of any kind.

But I’m not a writer

No problem. There are plenty of writers around who will write the articles for you if you give them the basics of what you want. Yes, they will expect to get paid and no, you won’t get paid for the article that:

• gets printed in the newspaper
• posted on your website
• and that you email to all your newsletter subscribers.

But think about all the eyeballs that you will get focused on you as an expert, a valuable resource. Compare that to the cost of advertising.

The “Gatekeeper”

We all have an internal “gatekeeper” that tells us when we are reading or seeing or hearing BS. Americans, because of our marketing prowess, have the most sensitive and highly developed “sensors” in the world. And what does your “gatekeeper” say when you read, see, or hear advertising? “Yeah, right. BS!”

Bypassing the “Gatekeeper”

But when we read a reasoned article advising us on how to shop for a snow-blower or how to know when we should or shouldn’t use a CPA or how to make blackened orange roughy at home just like they do in the restaurants, a funny thing happens. The “gatekeeper” shuts down and the floodgates open.

This is news, valuable information, useful tips and tricks. These are real benefits. And who will they remember the real benefits came from? Who will they turn to when the time is right?

You.

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